Once a ratings blockbuster, First Dates has been axed by Seven after 4 seasons.
Despite it being a relatively economic show to produce, it was absent from yesterday’s 2021 Upfronts announcement.
“First Dates won’t return,” Director of Production Andrew Backwell tells TV Tonight.
“We’re really concentrating on these big shows that can play multiple nights a week. Farmer has that territory covered, which is relevant for our demographic and has done a really good job. So I think that’s going to be us (done) in the dating space for while.
“It’s tricky these days, when you’ve got an opposition that’s running a stripped reality show four times a week, and you’ve got different shows on a Wednesday. It’s very hard to cut through.”
Director of Programming Angus Ross added, “It’s very hard to justify that sort of expenditure outside of the 7:30 stripped slot.
“First Dates won’t stand up in a 7:30 slot for us, unfortunately. Love the format. It has done a good job, but it won’t stand up against the opposition at 7:30.”