10 shows will be evolving to even more diversity as parent company ViacomCBS expands a “No Diversity, No Commission” strategy to 180 countries.
Designed to help promote diversity both on-screen and behind the scenes, the strategy was announced for the UK in July. It will also cover MTV, Nickelodeon and Comedy Central titles in Australia / New Zealand.
Production companies must adhere to diversity guidelines before budgets are signed off and productions are approved to begin.
ViacomCBS Networks International CEO David Lynn said. “ViacomCBS Networks International creates and distributes content to audiences all over the world. This approach will ensure that we are both reflecting our audience, as well as elevating new diverse creative voices.
“Change requires thorough research, careful planning, and immense care, and we’re looking forward to creating impactful, sustainable change through the power of our networks, partnerships, platforms and brands.”
In Europe, the Middle East, Africa and Asia, 30% of ViacomCBS Networks International’s 2021 budget will be focused on producing stories about underrepresented groups and issues.