10 plans to build on Shake
"There will be some minor schedules on Shake in the coming weeks and months," says 10.
While 10 BOLD finishes another week as the top multichannel, new kid on the block 10 Shake has some way to go for Network 10.
The channel launched in September targeting kids to 6pm followed by viewers under 40 in primetime, built around ViacomCBS titles: The Late Late Show with James Corden, The Daily Show with Trevor Noah, South Park, Teen Mom Australia and more.
Last week its share was 0.7% -the lowest of all commercial multichannels.
10 Head of Programming Daniel Monaghan tells TV Tonight there’s still some work to do in Primetime.
“Clearly, the daytime has been really solid with kids products, especially titles like Paw Patrol. There will be some minor schedules on Shake in the coming weeks and months. But we will get there. We got there with BOLD to become the number one multichannel. Peach is having an exceptional time. So we’ll get there with Shake.”
The most successful primetime shows on Shake are South Park, Catfish, and stand-up comedy specials.
“We’ve got both local and American stand-up comedy. Unsurprisingly, the fresher Comedy specials always seem to work better, unless there’s a really famous person in a retro special.
“Wipeout is also doing quite well in the early evening slots as well.”