Amazon Prime signs live broadcast deal with Swimming Australia

Amazon Prime to live stream swimming events, beginning with Australian Swimming Trials in Adelaide in June.

Amazon Prime Video and Swimming Australia have announced an exclusive, two-year broadcast deal for live streaming of Australian Swimming championship events globally.

Highlights will include the 2021 Australian Swimming Trials in the lead up to the 2021 Tokyo Olympics and Paralympics, and the qualifying events for the 2022 FINA World Swimming Championships and the 2022 Birmingham Commonwealth Games.

“We know live sport attracts passionate fan bases from around the world, many of whom are already Prime members,” said Marie Donoghue, Vice President of Global Sports Video at Amazon Prime Video.

“We are focused on giving our customers access to the best selection of content possible, including the ability to watch live sport when and how they want to watch it. Streaming the upcoming Swimming Australia championship events on Prime Video is a great step toward achieving that global vision, and offers tremendous new value for Prime members in Australia and beyond.”

Swimming Australia President, Kieren Perkins said, “To be able to partner our sport with one of the biggest streaming services in the world provides us with fantastic opportunities to deliver premium live swimming content to Australians and a global Prime Video audience.

“Swimming is ingrained in our culture, and we know that millions of fans support the Australian Dolphins Swim Team when they compete. Also, our current generation of swimmers, including those who have an eye on competing in Paris 2024 and beyond, will love being able to live stream the sport wherever they are.”

“We’re excited to partner with Swimming Australia to bring live swimming events to Australian and global fans exclusively on Amazon Prime Video at no extra cost to Prime members,” said Hushidar Kharas, Head of Prime Video Australia.

“Sport is an intrinsic part of Australian’s lives, and Amazon Prime Video has already established itself as the home of captivating Australian sports docu-series including The Test and the upcoming AFL docu-series Making Their Mark. The launch of live sports streaming on Prime Video in Australia is a natural progression for us, and we are proud to be partnering with Swimming Australia to bring the iconic and beloved sport to Prime Video customers.”

There is no extra cost to subscribers.

The first event will be the Australian Swimming Trials in Adelaide between 12-17 June. Key events in the swimming event calendar before this will be available to stream on Swimming Australia’s digital platform SwimTV, and will be announced at a later date.

13 Responses

  1. No one should get their trousers in a twist, there’s plenty of sports to go around, a lot of non high profile competition struggles to get any media coverage, lots of openings there, I would imagine commercial sponsors would be interested too.

  2. So another sporting body prevents the vast majority of Australians from watching that sport on TV by selling out to the highest bidder.
    The same thing happened overnight with netball.
    Monopolies are always a bad thing.

    1. Selected Netball games will be available to anyone with an Internet connection with Kayo Freebies. IIRC, it will be the same amount of content that Nine had under their current deal.

      Monopolies might be a bad thing, but fragmentation of sports rights might be equally as harmful. If you want to see all Australian sport, you’ll get a subscription to Kayo/Foxtel, Stan (Rugby Union), ESPN (Basketball) and Amazon (Swimming). And Optus Sport, PPV, and a few nicher offerings and your pay tv sports costs can get expensive quickly.

    2. No one is preventing you from watching….go get amazon prime…easy….

      oh wait – Australian still wants free stuff and doesn’t want to pay

      welcome to the real world – IPTV streaming has been going around the world for Years
      go look at BT Sport in England…. Australian – free sport and cry about paying $10 a month…

Leave a Reply