Nine News Adelaide breaks 13 year run
Nine News 6pm claims their first week over Seven Adelaide in 13 years ...15 incl. survey.
Nine News 6pm Adelaide has claimed its first weekly win over Seven News in 13 years (and 15 years in survey).
Nine averaged 104,000 viewers for the 6pm bulletin over Seven’s 101,000 -their first week in nearly 600 weeks. It also claimed the 25-54 demo.
Nine News: 6pm / 6:30pm
Mon 121,000 / 112,000
Tue 107,000 / 93,000
Wed 114,000 / 96,000
Thu 88,000 / 73,000
Fri 91,000 / 86,000
Total: 521,000 / 460,000
Average 104,000 / 92,000
Seven News: 6pm / 6:30pm
Mon 112,000 / 105,000
Tue 106,000 / 101,000
Wed 92,000 / 94,000
Thu 98,000 / 92,000
Fri 96,000 / 85,000
Total 504,000 / 477,000
Average 101,000 / 95,000
If both half hour blocks were added together then both average 196,000 viewers -but that’s not the standard networks use since they deliberately coded separately.
It follows 10 News First axing local newsreaders and relocating its presentation to Melbourne, and Seven News temporarily moving an afternoon bulletin to Melbourne during COVID restrictions -it was later restored. Seven also cut its Adelaide-based publicist in late 2019.
Nine also shifted Hot Seat to 4pm, allowing for a local 5pm bulletin presented by Will McDonald. Seven runs The Chase in the same slot.
Nine’s Afternoon News: 5 – 6pm
The Chase: 5pm / 5:30pm
Mon: 24,000 / 49,000
Tues: 39,000 / 64,000
Wed: 28,000 / 51,000
Thu: 24,000 / 42,000
Fri: 24,000 / 49,000
10 News First 5 – 6pm
Nine News Adelaide News Director, Jeremy Pudney said: “The 9 News Adelaide team is honoured that more and more South Australians are turning to us for their nightly news.
“Unlike some of our competitors we have never wavered in our commitment to live and local news – and I think South Australians have seen that for themselves.
“While ratings are an important part of what we do, our focus will remain on delivering the very latest news to our viewers, nightly at 6pm.”
Update: Director, 7NEWS Adelaide, Chris Salter said, “7NEWS Adelaide produces more local and live news than any other network in South Australia.
“Our commitment to Adelaide has never been stronger across the entire day and especially at 6pm which we are still leading across the hour.”