7plus sets new streaming record, gold for Seven’s Olympic start.

7plus shatters Free to Air records while Seven's rating week draws massive early numbers.

The Olympics are out of the blocks and Seven is enjoying massive audiences that are breaking recent records.

On Friday Seven drew a 56.1% share. On Sunday it went even high to 59.2%. Thank you, lockdown?

7plus has recorded the biggest day of live streaming in Australian television history.

An extraordinary 238.7 million minutes were streamed on 7plus on Saturday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.

The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).

Friday’s Opening Ceremony is also the biggest audience so far in 2021 at a huge 2.12m metro viewers.

Here’s how last week finished….

Seven: 39.5
Nine: 22.7
10: 17.1
ABC: 14.0
SBS: 6.7

Primary channel:
Seven: 28.4
Nine: 16.2
10: 10.7
ABC: 9.9:
SBS: 4.2

7mate: 6.0
7TWO: 3.4
10 Bold: 3.3
10 Peach: 2.5
9GO! / 9GEM / ABC News: 1.9
ABC Kids TV Plus: 1.8
7flix: 1.7
9Life: 1.6
9RUSH: 1.0
SBS Food: 0.7
10 Shake / SBS World Movies: 0.6
ABC ME: 0.4
NITV: 0.2

Seven easily led the demos 16 – 39 and 25 – 54.

Seven won every night of the week. 10 beat Nine on Monday. ABC bettered 10 on Friday & Saturday.

Seven led in all 5 cities.

Best brands last week were:

Seven: Olympics (Opening Ceremony: 2.12m), Seven News (Sat: 1.35m), Farmer Wants a Wife (Finale: 853,000), Home & Away (664,000).

Nine: Nine News (1.17m), Beauty & the Geek (Sun: 778,000), A Current Affair (771,000) and Travel Guides (592,000).

10: Australian Survivor (Mon: 768,000), Have You Been Paying Attention? (746,000), The Sunday Project (7pm: 506,000) and The Bachelor (Thu: 502,000).

ABC: ABC News (Sun: 794,000), 7:30 (664,000), Ms. Represented with Annabel Crabb (583,000) and Grand Designs (582,000).

SBS: Who Do You Think You Are? (290,000), Great Asian Railway Journeys (234,000), Birth of Empire: East India Company (220,000) and SBS World News (193,000).

Infograph supplied by Nine:

2 Responses

  1. What a change from not many years ago when we were at the whim of the TV director(s).

    But it is a terribly designed interface, difficult to navigate and very awkward trying to work out the broadcast schedule.

    However, the end result is as Laurie says, very good.

  2. Must admit 7+ looks good in HD the only problem I have is the constant ads when you change channels only to find the channel has not started or not having the correct content on it!

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