“It’s our job as a broadcaster to represent all of Australia”

10 is optimistic about upcoming Bachelorette, Brooke Blurton, as the show tackles new frontiers.

Up against the Olympics ratings for The Bachelor were painfully low last night, at just 360,000 metro viewers. Ouch.

But 10 is optimistic about its upcoming season of The Bachelorette.

Featuring proud Noongar-Yamatji woman, Brooke Blurton, this marks the first time both an Indigenous person and bisexual will feature, with both men and women vying for her affections.

Chief sales officer Rod Prosser says this shows 10’s commitment to diversity and inclusion.

“Diversity and inclusion is a pillar of our business. We have a number of policies and diversity is one of them. It’s our job as a broadcaster to represent all of Australia so that’ll continue,” he tells Mumbrella.

“Hopefully we get to a point where everyone is doing that and all Australians are represented on the television screen.”

“We always expect big things from our Bachelor franchises. Brooke Blurton is known to viewers, and when there’s a known Bachelorette, there’s always a lot of interest. It’ll be a first for us having both guys and girls in the mansion.”

You can read more here.

2 Responses

  1. Tried watching S3 of FBI but gave up with constant coloured water marks telling me all about the new reality I had to look forward to. Pass. Everything else is aimed at goldfish who are supposed to be happy with the same shows repeated. They have a deal with the CW network for Paramount + along with everything else it would seem.

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