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Seven predicts #1 for 2021

At the half way point of the TV year, Seven is making big predictions.

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The TV year is now half over (Week 20 ended on Saturday).

Here are the shares so far and changes year on year:

Total People:

Nine: 28.8% (+0.9%)
Seven: 28% (+1.3%)
10: 17.8% (-0.9%)
ABC: 17% (-1.1%)
SBS: 8.3% (-0.2%)

25-54:

Nine: 31.1% (+0.9%)
Seven: 27.3 (+0.9%)
10: 22.8% (-0.9%)
ABC: 12% (-0.9%)
SBS: 6.9% (+0.1%)

In a press release Seven has pointed to its increase in shares on 2020 and ahead of the Olympics made big predictions.

Seven’s Director of Network Programming, Angus Ross, said: “Seven is the only network with strong momentum this year. We have momentum in our ratings performance and momentum in our content schedule across television and digital.

“Farmer Wants A Wife has launched strongly over the past week, with an average of 1.41 million viewers nationally, and it will be followed by Tokyo 2020, the AFL Finals Series, The Voice, SAS Australia, Big Brother VIP, the Ashes Test series and much more.

“The simple fact is that no other network can match our schedule – a schedule that will see Seven back at #1 for 2021.”

The Seven Network heads into the second half of 2021 as the network achieving the strongest growth in its commercial audience share.

At the mid-point of the survey year, Seven has the biggest audience share growth of any commercial free-to-air television network in total people, up 1.1 share points. It is also up 0.7 points in the key advertising demographic of people 25 to 54.

From late April to yesterday, Seven stole a march on the competition and was the #1 network in total people and 16 to 39s.

Seven’s powerful results are driven by a successful schedule of exciting new and proven content across television and 7plus.

Tentpole shows Farmer Wants A Wife, Big Brother and Dancing With The Stars: All Stars delivered big and engaged audiences, while the AFL, 7NEWS, Sunrise, The Morning Show, The Chase and Better Homes and Gardens dominated their timeslots. Home and Away continued to shine and maintained its position as Australia’s #1 drama.

In BVOD, 7plus recorded an 30% increase in audience numbers in the past three months and currently commands a 36% commercial free-to-air share.

9 Responses

  2. “Farmer Wants A Wife has launched strongly over the past week”. “Farmer Wants A Wife…delivered big and engaged audiences”. Except last night when it was #3.

      1. Rank Description (grouped) Channel\Network (r) 5 City Metro
        3 Beauty & the Geek -Launch Nine Network 808,000
        5 MasterChef Australia Sun Network 10 688,000
        6 Farmer Wants a Wife Sun Seven Network 670,000

  3. Has Seven won any week’s in Sydney? Have Nine won any week’s in Adelaide and Perth? Seems very much historic along state lines, based. On News and AFL/NRL. Seven will obviously clean up all ratings for those weeks of the Olympics. That’s always a given, especially given the favourable time zone.

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