The Voice soars in Seven ratings week

All three episodes of The Voice averaged over a million metro viewers last week -a record for 2021. 

Seven may have won another week with some a final Olympics contribution from the Closing Ceremony, but there’s no denying the brilliant launch by The Voice which powered its success.

All three episodes averaged over a million metro viewers -a record for a 2021 series.

Seven was also bolstered by its dramas Home & Away and RFDS -can we say halo effect?

Seven: 34.5
Nine: 25.8
10: 17.5
ABC: 15.0
SBS: 7.1

Primary channel:
Seven: 25.2
Nine: 18.1
10: 10.9
ABC: 10.5
SBS: 4.2

Primary channels:
7mate: 4.4
10 BOLD: 3.3
7TWO: 3.0
9GEM / 10 Peach: 2.6
9GO!: 2.3
ABC News / ABC Kids TV Plus: 2.0
7flix / 9Life: 1.8
9RUSH: 1.0
SBS Food: 0.9
10 Shake: 0.8
SBS World Movies: 0.6
ABC ME: 0.5
NITV: 0.2

Seven won the demos 16-39 and 25-54.

Seven led every night of the week. ABC bettered 10 on Friday. Both tied on Saturday.

Seven also won in every city.

Best brands last week were:

Seven: Seven News (Sun: 1.52m), The Voice (Launch: 1.33m), Olympics (Closing Ceremony: 1.25m), Farmer Wants a Wife (Reunion: 828,000).

Nine: Nine News (Sun: 1.08m), A Current Affair and The Block (Launch: both 747,000) and Hot Seat (507,000).

10: Australian Survivor (Tues: 664,000), Have You Been Paying Attention? (604,000), The Project (7pm: 498,000) and 10 News First (414,000).

ABC: ABC News (724,000), 7:30 (595,000), Australian Story (565,000) and Mad as Hell (528,000).

SBS: Inside Windsor Castle (196,000), Who Do You Think You Are? (189,000), Secret Scotland and SBS World News (both 181,000).

Infograph supplied by Nine:

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