Multichannel Survey 2021: ABC Kids / ABC TV Plus / ABC ME / ABC News

Since last year’s Multichannel Survey, ABC TV Plus has replaced ABC Comedy, but still targets viewers aged 25-49, now with content for mind, the heart and the funny bone.

Bluey remains the biggest series drawcard across all of television’s multichannels, premiering to 459,000 national viewers overnight, and then booming on iview.

ABC ME titles are drawing accolades from around the world, while ABC News has been a go-to destination for COVID-19 press conferences this year and news events such as protests, Inauguration, earthquake and Federal Budget.

ABC Kids | ABC TV Plus

Brand Identity: ABC Kids: the trusted home of the best local and international preschool content. | ABC TV Plus: a place to feed the mind, the heart and the funny bone.

Target Demographic: Primary: 2-6 year olds. Secondary: Families with preschoolers | Primary: P25-49, Secondary: P50+.

Format / Tech Playout: Broadcast and ABC iview (VOD) and ABC Kids app. | Broadcast and ABC iview.

2021 Ratings Share / Demo Performance: On average ABC Kids reaches 2.0 million Australians (11.5%) each week across the 5 Capital Cities. ABC Kids is the #1 channel for preschool children aged 0-4 in Australia: Reach: ABC Kids channel reaches 58.5% of children aged 0-4 or 636,000 across the 5 Capital Cities. Share: ABC Kids channel has a share of 48.8% for children aged 0-4. Average share among total people is 5.1%. Source: OzTAM 5 City Metro Consolidated 28 data, wks 1-38 2021, 5am-7.30pm | On average ABC TV Plus reaches 1.3 million Australians (7.5%) each week across the Five Capital Cities. Average share Total People: 1.6%. Average share P25-49: 1.8%. Average share P50+: 1.5% Source: OzTAM 5 City Metro Consolidated 28 data, wks 1-38 2021, 7.30pm-12mn.

Key First Run Titles:  Peppa Pig, Sesame Street, School of Roars, Buddi, Pip and Posey, Daniel Tiger’s Neighborhood, Tik Tak. Love Monster, Remy and Boo, Brave Bunnies, Pins and Nettie, Go Jetters, Kiri and Lou, Kidders, Molly of Denali, Pocoyo, Shaun the Sheep, Thomas and Friends, Book Hungry Bears, Floogals, Noddy Toyland Detective, Molly and Mack, Dino Dana, Dog Loves Books, Bob the Builder, The Hive, Waffle the Wonder Dog, Dinosaur Train, Curious George, Arthur, Fireman Sam, Octonauts, Peter Rabbit, Ben & Holly. | Would I Lie To You?, Louis Theroux: Life on the Edge, Louis Theroux: Shooting Joe Exotic, Enslaved, Last Woman on the Planet, Back, This Time with Alan Partridge, Inside the Met, The Stand Up Sketch Show, The Romantics and Us, Devolution: A Devo Theory, Hitsville; The Making of Motown, Adam Hills: The Last Leg, Mock the Week, Staged, Intelligence, Ghosts, Penn and Teller: Fool Us, Whose Line Is It Anyway, Lucy Worsley’s Royal Palace Secrets.

First-Run Australian Content:  Bluey, Play School, Play School: A Very Silly Special, Play School Science Time, Play School: Nursery Rhyme News Time, Emma, Ready Set Wiggle, The Wiggles World, The Wonder Gang, Kangaroo Beach, Tjitji Lullaby, Big Words, Small Stories, Bananas in Pajamas. | Art Works, Stackorama!, Compass, Bronwyn Oliver: The Shadows Within, Laura’s Choice, Tall Poppy: A Skater’s Story, Why Are You Like This, All My Friends Are Racist, And We Danced, The Set, Dubboo- Life of a Songman, Australia Debates.

Recent Success Stories : Australia’s #1 kids show Bluey continues to draw in huge numbers for the ABC. The premiere was watched by an overnight metro audience of 459k. While on ABC iview, in the week that followed, the Father’s Day special achieved the highest weekly BVOD audience for the year with 1.64M views. On broadcast TV, and ABC iview Play School specials continue to draw strong audiences. The Play School Silly Special had an overnight metro audience of 110k, while on ABC iview it achieved a VPM average of 117k. Tjitji Lullaby launched on ABC Kids in July, helping transition families to a quiet bedtime, while showcasing the rich and diverse Australian animals and land. The music and animation were produced by Australian Indigenous artists. The lullaby has had a great response and has been viewed on ABC iview more than 710K times since it first aired. Recently won a Gold for Best Use of Original Song Composition at the 2021 Promax ANZ Awards | ABC TV Plus launched on January 1^st 2021 and delivered the channel’s highest share since 2014.  ABC TV Plus recorded a 4.1% overnight share on launch, which consolidated to 4.6% – the channel’s highest share since Christmas Day 2014. Launch movie Strictly Ballroom achieved a metro average audience of 195,000 – the highest program audience for the channel since 2017. Other top ABC TV Plus programs on broadcast include Auschwitz Untold: In Colour (metro average audience of 129,000), Louis Theroux: Selling Sex (107,000) and Louis Theroux: Surviving America’s Most Hated Family (104,000). Among ABC TV Plus programs on ABC iview, Louis Theroux documentaries rank highly, alongside comedies Bliss and Staged.  Bliss S1 achieved a VPM series average audience of 94,000, followed by Louis Therous: Shooting Joe Exotic (84,000), Louis Theroux: Life on the Edge (75,000) and Staged S2 (70,000).

Upcoming Key Titles: Play School, Play School Art Crew, New season of Bluey, Tish Tash, Milo, Alva’s World, Kangaroo Beach, Luo Bao Bei, Paddington.  | Doctor Who S13, Ausmusic Month Friday night concerts including Nick Cave Alone at Alexandra Palace, Kylie Minogue Golden: Live in Concert and Mark Seymour + The Undertow- Slow Dawn Live, Girl Like You, Last Man Standing: Suge Knight and the Murders of Biggie & Tupac, Brian Johnson’s A Life on the Road, Upstart Crow: Lockdown Christmas 1603.

Upcoming Changes to Playout / New Channels: N/A | N/A

 

ABC ME

Brand Identity:  ABC ME – An integrated broadcast and digital destination dedicated to Australian school children, offering distinct, diverse and inspiring content for them and their families. With a keen focus on Australian stories and points of view, as well as the best from around the world. ABC ME is also the home of ABC TV Education, providing longform educational content for students and teachers.

Target Demographic:   7-12-year-olds and their families.

Format / Tech Playout:  Broadcast, ABC iview (VOD) and ABC app.

2021 Ratings Share / Demo Performance: On average ABC ME reaches 1.08 million Australians (6.1%) each week across the Five Capital Cities. ABC ME is the #4 channel for primary school aged kids (5-12) in Australia, and #3 for kids 7-12. Reach: ABC ME channel reaches 19.7% of children aged 5-12 or 348,000 across the 5 Capital Cities. Share: ABC ME channel has a daytime share of 13.0% for children aged 5-12.  Average daytime share among total people is 0.9%. The highest broadcast audience for ABC ME in 2021YTD is currently Doctor Who: Revolution of the Daleks (209k). Other top programs include Miraculous World: Shanghai, Lady Dragon (143k) and Shaun The Sheep: The Farmer’s Llamas (117k). On ABC iview top titles include Miraculous World: New York, United Heroez (158k average VPM), followed by Miraculous World: Shanghai, Lady Dragon (158k) and Little Lunch (77k). Source: OzTAM 5 City Metro Consolidated 28 data, wks 1-38 2021.

Key First Run Titles: Operation Ouch, Miraculous Tales of Lady Big and Cat Noir, Odd Squad, Total Dramarama, The Secret Life of Boys, Shaun the Sheep.

Key First-Run Australian Content:  BTN and BTN Newsbreaks, Hardball, Good Game Spawn Point, What’s For Dinner, Mikki Vs The World, The Inbestigators, Little Lunch, 100% Wolf: Legend of the Moon Stone, How to do Stuff Good, Hardball, Red Dirt Riders, ITCH, First Day. 

Recent Success Stories:  ABC ME’s online “Best Fest” campaigns continue to drive numbers to ABC iview during school holiday periods largely buoyed by successful Australian titles 100% Wolf: Legend of the Moonstone, Space Nova and ITCH S1-2. ABC ME iview peak with a new monthly record of 164M plays in August. In what was another difficult year for the nation’s children, ABC TV Education proved a most valued asset for parents, students, and teachers alike. The online minutes viewed for ABC TV Education content has been on an upward trajectory since January and peaked with a record 1.66M minutes viewed per week during August. This is a huge uplift on 2020s peak of 930K minutes viewed. ABC ME will continue to focus efforts into providing free and accessible Education content for all Australian children in the years to come. First Day, ABC ME’s series about a transgender girl starting high school, is among our most globally awarded series winning an International Emmy Award, Rockie Award, Rose d-Or, KidScreen Award and GLAAD Media Award. 

Upcoming Key Titles: Launches of ABC ME commissions Born to Spy and The PM’s Daughter. New series of Operation Ouch! Do Try This At Home, Odd Squad, Total Dramarama and Miraculous Tales of Ladybug and Cat Noir, Good Game Spawn Point, BTN. 

Upcoming Changes to Playout / New Channels: N/A

ABC News

Brand Identity: Australia’s trusted destination for round-the-clock news coverage, breaking news, analysis, interviews and original reporting. For more than 10 years ABC NEWS channel has brought an Australian perspective to the major issues and events that affect us all, with access to unrivalled resources from ABC NEWS in eight states and territories, 48 towns and regions across Australia and international bureau. ABC NEWS is available on TV, live stream and on demand.

Target Demographic:  All people, but with a focus on 16+.

Format / Tech Playout:  SD TV, Ungeoblocked livestream on news.abc.net.au and ABC iview.

2020 Ratings Share / Demo Performance: On average, the ABC NEWS channel reaches 3.9 million Australians each week across the country. Average daytime share (5-city Metro) Total People: 6.8%. Average primetime share (5-city Metro) Total People: 1.6%.

Key First Run Titles:  News Breakfast, Insiders, 7.30, The Drum, Australian Story, Four Corners, Foreign Correspondent, Q+A, One Plus One, China Tonight, Afternoon Briefing, ABC News Regional, Weekend Breakfast, Offsiders, Landline, The Vaccine, The Virus, COVID Daily Media Conferences, Back Roads, The Business, ABC News Mornings, ABC News at Noon, ABC News Afternoons, ABC Late News, The World This Week, Parliament Question Time, National Press Club Address.

First-Run Australian Content:  (ABC NEWS channel exclusive content) The World, Afternoon Briefing, Friday Briefing, Capital Hill, Planet America, ABC News Regional, The Ticket, Close of Business, The Breakfast Couch, The Brief, Road to Tokyo, Crocodile Territory, To The Stars: 100 Years of the RAAF, 9/11 Stories, Fall of Afghanistan, Exit America, Gaza Conflict, The Long March: 100 Years of CCP, Korea: Bridge of No Return, Our Dawn, New Normal, Think Twice, ABC Evening News, ABC News Overnight.

Recent Success Stories:  Driven by coverage of the earthquake in Victoria, the ABC NEWS channel achieved a daytime share of 14.4% on Wednesday 22^nd This is the highest ever daytime share for the channel. This was also the peak day for live streams of the ABC NEWS channel on ABC iview this year. The NSW and Victorian COVID media conferences throughout July and August were a focus for audience engagement with the ABC NEWS channel. Broadcast average audience and ABC iview live stream plays for the channel both peaked at 11am-midday AEST in recent months. Several ABC NEWS programs achieved increases in broadcast audiences year-on-year in 2021, including Afternoon Briefing (+24%), News Breakfast (+22%), ABC 7pm National News (+17%), ABC News at Noon (+14%) and China Tonight (+4%). The Planet America Inauguration Special on 22^nd January 2021 is the top program on broadcast for the year with a metro average audience of 264,000.  The Budget 2021 news specials had the highest audiences for the channel on ABC iview.

Upcoming Key Titles: With a federal election due in the first half of 2022, ABC NEWS will have all angles covered with unrivalled multi-platform coverage in the lead-up to the campaign counting down to election night coverage in Australia Votes.

Upcoming Changes to Playout / New Channels: N/A