Multichannel Survey 2021: SBS VICELAND / SBS Food / SBS World Movies / NITV

In the last Multichannel Survey this year are SBS multichannels -which includes VICELAND and World Movies both in High Definition.

VICELAND has included local drama shorts The Tailings plus Iggy & Ace and watch out for The Back Side Of Television and The Last Year of Television 2021 both coming soon.

SBS Food has plenty of local fare from Adam Liaw, Poh Ling Yeow, Silvia Colloca, Aaron Fa’aoso, Stefano Di Pieri,  Diana Chan and Shane Delia.

Living Black is now in its 28th season on NITV, alongside indigenous conversations addressed in shows like The Point, Incarceration Nation, History Bites Back and Big Mob Brekky.

SBS VICELAND

Brand Identity: SBS VICELAND. It’s a TV channel. It’s about curiosity, empathy and trying to understand the world around you.

Target Demographic: Primary: 16-39-year-old. Secondary: 25-54-year-old.

Format / Tech Playout: MPEG4 High Definition.

2021 Ratings Share / Demo Performance: Average Monthly 5minute Consecutive Reach for 2021 YTD (Metro + Regional Combined): 4.4M Total Individuals. Average Monthly Metro FTA Primetime Share for 2021 YTD: 1.4% Total Individuals / 1.8% for People 25-54. Highest performing content (based on Metro Average Audiences, Total Individuals): Skin: A History Of Nudity In The Movies, Guns That Changed The Game, Taskmaster, 8 Out Of 10 Cats Does Countdown, Monty Python: The Meaning Of Life Rpt, The Big Fat Quiz Of Everything Rpt, Roswell: The First Witness, The Rise Of The Superstorms Rpt, Hoarders, Alone, Wellington Paranormal. *Source: OzTAM + RegTAM FTA Database, SBS VICELAND, 01/01/2021-27/10/2021, Sun-Sat, 0200-0200 + 1800-2400, Combined 5min minimum consecutive average monthly Reach + Primetime Metro Shares + Metro Average Audiences, Total Individuals + People 25-54, Consolidated until 20/10/2021, Overnight 21/10/2021-27/10/2021.

Key First Run Titles: Patriot Brains, Creamerie, Abandoned Engineering, Skin: A History Of Nudity In The Movies, James Cameron’s Story Of Science Fiction, Time Warp, Qanon, Wet Markets Exposed, Secrets Of America’s Shadow Government, Crusaders: Ex Jehovah’s Witnesses Speak Out.

First-Run Australian Content: Wild Things, The Tailings, The Swiping Game, Iggy & Ace, The Back Side Of Television, The Last Year of Television 2021.

Recent Success Stories: 8 Out Of 10 Cats Does Countdown, Taskmaster, Jeopardy, Forged in Fire, Guns That Changed The Game, Roswell: The First Witness, Hoarders, The Curse Of Oak Island, Alone, Dark Side Of The Ring, The Bee Whisperer, The UnXplained With William Shatner, Brooklyn Nine-Nine and Wellington Paranormal.

Upcoming Key Titles: Dark Side Of The 90s, The Story Of Late Night, When Big Things Go Wrong, Hypothetical S3, Impossible Engineering, The Orville S3, Why Women Kill S2, Planet Sex, Trip Hazard: My Great British Adventure, NBA, WNBA.

Upcoming Changes to Playout / New Channels: None.

SBS Food

Brand Identity: SBS Food.

Target Demographic: Families and audiences 25-54.

Format / Tech Playout: Standard Definition.

2021 Ratings Share / Demo Performance: In 2021, SBS Food reached an average of 3.6million Australians each month. The Channel also received an average metro primetime share of 0.9%. The highest rating episode for total people in 2021 so far, was the launch of new commissioned series Adam & Poh’s Malaysia in Australia on Thursday 7th October with an audience of 98,000 metro and regional combined. The highest rating episode for audiences 25-54 was the launch of The Cook Up with Adam Liaw on Monday 19th April with 35,200 metro and regional combined, proving that Adam Liaw is extremely popular on the SBS Food channel. *Source: OzTAM + RegTAM FTA Database, SBS Food + SBS World Movies, 01/01/2021-27/10/2021, Combined 24hr (0200-0200) 5minute minimum monthly consecutive Reach + 1800-2400 Metro FTA Share, Total Individuals, Consolidated until 20 Oct, Overnight 21 Oct-27 Oct.

Key First Run Titles: Taste the Nation with Padma Lakshmi, Gordon Ramsay’s Uncharted, Rick Stein’s Cornwall, Ainsley’s Food We Love, Remarkable Places to Eat, Amy Schumer Learns to Cook, Weekend Breaks with Gregg Wallace, Simply Raymond Blanc, Anna’s Occasions.

First-Run Australian Content: The Cook Up with Adam Liaw, Cook Like an Italian with Silvia Colloca Series 3, Strait to the Plate, Australia’s Food Bowl with Stefano Di Pieri, Asia Unplated with Diana Chan Series 2, A Middle East Feast with Shane Delia, Plat du Tour Series 2, India Unplated, A Girl’s Guide to Hunting, Fishing and Wild Cooking.

Recent Success Stories: The Cook Up with Adam Liaw, Adam & Poh’s Malaysia in Australia, Rick Stein’s Cornwall.

Upcoming Key Titles: Paul Goes to Hollywood, Ainsley’s Food We Love Series 2, Taste of Italy, Taste of France, World’s Most Expensive Foods, Mary Berry Simple Comforts, James Martin’s American Adventure, Cook Like A Chef.

Upcoming Changes to Playout / New Channels: N/A.

SBS World Movies

Brand Identity: SBS World Movies.

Target Demographic:  All film lovers and audiences 25-54.

Format / Tech Playout:  MPEG4, High Definition.

2021 Ratings Share / Demo Performance: In 2021, SBS World Movies reached an average of 3.7million Australians each month. The Channel also received an average metro primetime share of 0.9%. The highest rating film for total people in 2021 so far, was Michael Mann’s American gangster classic, Public Enemies on 20^th February with 104,000 metro and regional audiences tuning in. The highest rating film for audiences 25-54 was comedy classic Monty Python’s Meaning of Life on Friday 2^nd April with 46,000 metro and regional combined 25-54 audiences. *Source: OzTAM + RegTAM FTA Database, SBS Food + SBS World Movies, 01/01/2021-27/10/2021, Combined 24hr (0200-0200) 5minute minimum monthly consecutive Reach + 1800-2400 Metro FTA Share, Total Individuals, Consolidated until 20 Oct, Overnight 21 Oct-27 Oct.

 Key First Run Titles:   Red Joan, The Keeper, The Girl Who Kicked the Hornet’s Nest, Another Round, Red Sun, Never Look Away, By the Grace of God, The Big Short, Hurricane.

First-Run Australian Content:  Samson & Delilah, Goldstone, Jindabyne, Alex & Eve, The Light Between Oceans, Legend of the Guardians: The Owls of Ga Hoole, Wasted on the Young.

Recent Success Stories:  The Way of The Dragon, Angel Heart, O Brother, Where Art Thou?, The Keeper, The Girl Who Kicked the Hornet’s Nest, Hurricane.

Upcoming Key Titles: Parasite, After Love, T2 Trainspotting, Booksmart, The Family, David Brent: Life on the Road, Tove, Resistance, Riders of Justice, Summer Of ’85.

Upcoming Changes to Playout / New Channels: N/A.

National Indigenous Television (NITV)

Brand Identity: NITV provides an essential platform for Aboriginal and Torres Strait Islanders and is the home of Indigenous storytelling, including Australia’s only national Aboriginal and Torres Strait Island television news service. NITV helps all Australians to connect with our First Nations history with programs that inspire pride and lead to a greater understanding of Aboriginal and Torres Strait Island peoples and cultures.

Target Demographic: NITV welcomes all Australians who are interested in Indigenous culture and targets a diverse audience across both metro and regional markets, including children.

Format / Tech Playout: SD, MPEG2

2021 Ratings Share / Demo Performance: NITV reaches over 1.8 million Australians per month* *Source: OzTAM + RegTAM FTA Database, NITV, 1/07/2020-30/06/2021, Sun-Sat, 0200-0200, Combined 5min Cons Reach, Total Individuals, Consolidated 28.

Key Titles: Stand Up and Be Counted, Big Mob Brekky,  Always Was Always Will Be Season including The Vigil, Bamay II, Sunrise Ceremony and the launch of The Point, The Whole Table, Going Places with Ernie Dingo Season 4, Yokayi Season 2, Over The Black Dot Season 6, Vai, Living Black Season 28, Strait To The Plate, Always Blak, Always Cracked, We Say No More, History Bites Back, Incarceration Nation, National Indigenous Fashion Awards, Red Dirt Riders, Good Grief.

First-Run Australian Content: Stand Up and Be Counted, Big Mob Brekky, The Vigil, Sunrise Ceremony, Bamay II, The Whole Table, The Point, Going Places with Ernie Dingo Series 4, Yokayi Season 2, Over The Black Dot Season 6, Living Black Season 28, Strait To The Plate, Always Blak, Always Cracked, We Say No More, History Bites Back, National Indigenous Fashion Awards, Incarceration Nation, Red Dirt Riders.

Recent Success Stories: Big Mob Brekky: As part of NAIDOC week, NITV brought the first ever Indigenous breakfast national television show back to Australian screens. Produced with First Nations Media Australia partners around Australia, the program was well received and widely acknowledged as breaking new ground on Australian TV. Incarceration Nation: The landmark documentary Incarceration Nation got Australia talking about the issues of Incarceration across Australia’s First Nations population with a 46% growth of audiences on the slot average.* *Source: OzTAM + RegTAM , 1/07/2021-28/08/2021+ 29/08/2021, NITV, Metro + Regional Average Audiences, 5min Consec Reach, Total Individuals, Consolidated 28.

Upcoming Key Titles: Little J and Big Cuz Series 3, Araatika: Rise Up, Our Law, True Colours, Barrumbi Kids, Larrapinta, The First Inventors.

Upcoming Changes to Playout / New Channels: Did not respond.