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T20 World Cup draws bumper crowds

Despite a time difference with Dubai, FOX Cricket draws big crowds to T20 World Cup.

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The 2021 T20 World Cup has drawn big numbers for FOX Cricket despite a time difference with Dubai.

The final between Australia and New Zealand in the early hours of Monday morning was the fourth highest rating T20 World Cup match of all time on subscription television.

OzTAM reported an average of 129,000 national viewers but Foxtel advises 263,000 watching on Foxtel and Kayo, up 128% on the previous tournament in 2016.

Despite timezone challenges with matches played in Dubai– which saw a host of games starting as late as 1am AEDT – there was an average audience of 299,000 tuning in on Foxtel, or streaming on Kayo, Foxtel Now and Foxtel Go.

Top audiences across combined Foxtel platforms were Australia and the West Indies (386,000), followed by Australia vs South Africa (376,000) and Australia vs Bangladesh (346,000).

Steve Crawley, Executive Director, FOX Sports, said, “It was an incredible performance by the Aussie mens side to win their maiden T20 World Cup and pleasing to see so many proud supporters glued to the coverage back home.”

The Ashes which will next air Live from December 8.

“It doesn’t get any bigger than The Ashes and this recent success in the short-form of the game will no doubt generate even more buzz ahead of the summer. This series will be unmissable television on FOX Cricket,” he added.

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  1. It’s a shame this wasn’t on FTA but I have had Fox for a while and their recent cricket coverage is the best I’ve ever seen and at par with the likes of Sky Cricket in UK

    The coverage was ad-free, Kayo’s streaming at 60fps, there was no shortage of highlights or minis, even had “bites” for those looking for shorter highlights. The Ashes would be in 4k, can’t wait.

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