Historic ratings week as News Breakfast topples Today
"We don’t have ‘News’ in our title for nothing," says Michael Rowland after a weekly victory over Today for the first time in 13 years.
It has taken over 13 years, and an election campaign to make it happen, but ABC’s News Breakfast has overtaken Nine’s Today show.
ABC’s breakfast team, led by Michael Rowland and Lisa Millar, bettered Nine every day this week, to claim second place behind ratings leader, Sunrise.
Sunrise averaged 241,000 metro viewers then News Breakfast at 195,000 and Today on 176,000.
Of the three offerings ABC is perceived as the more ‘serious’ breakfast alternative but together with Tony Armstrong (Sport), Nate Byrne (Weather) and Madeleine Morris (Finance), it has built a loyal following across both ABC and ABC News channels.
Michael Rowland told TV Tonight, “The result reflects our key point of difference to the other shows. We don’t have ‘News’ in our title for nothing. It is really pleasing to see viewers coming to us for information and analysis, particularly in the election campaign. And of course they still get some laughs!”
News Breakfast: (189,000) 125,000 / 64,000
News Breakfast: (189,000) 118,000 / 71,000)
News Breakfast: (192,000) 116,000 / 76,000
News Breakfast: (197,000) 126,000 / 71,000
News Breakfast: (210,000) 131,000 / 79,000