Nine / 10 mid-year report cards
"Nine is number one," in Calendar Year says Nine, while 10 claims a younger audience than its competitors.
- Published by David Knox
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- Filed under News
Nine and 10 have issued mid year report cards with the Calendar Year approaching the half-way point this week *
Nine is claiming number one network in all key demos, citing successes such as the Australian Open, Married At First Sight, Underbelly: Vanishing Act.
Across the calendar year, “Nine is number one in 25-54’s, 16-39’s and Total People. This lead extends in the BVOD space, with 9Now dominating with over 50% share in demos across the commercial FTA’s and 49.7 in Total People.”
Hamish Turner, Director 9Now and Programming, said yesterday: “We are proud to be the home of unique, genre-defining content that challenges, excites and engages millions of Australians. 2022 delivered Ash Barty’s historic win at Rod Laver Arena. With 3.835 million viewers it is the highest rating program of the year and the highest rating Australian Open Women’s Final of all time. Nine is home to the most watched series in the country in Married At First Sight and the most popular reality series in Lego Masters. And we have only just begun, with family favourite Australian Ninja Warrior launching tomorrow night and The Block: Tree Change set to air in the coming months. Not to mention two more exclusive State of Origin matches and the NRL Grand Final.”
Table supplied by Nine:
Source: OzTAM Metro 5 City, 2022 Survey YTD (up to Sat 25/06/2022), Share to FTA, S-S Primetime 1800-2359, Key Demos and TP, Consolidated 28.
Meanwhile Network 10 has also trumpeted its achievements, citing five of the top 10 shows in 25 to 54s and 16 to 39s and key shows attracting a 62% lift in Total TV from five city metro overnight data.
10 Play is also having its biggest year ever, up 23% year-on-year, now ar more than 5.6 million registered users. Network 10 is also home to the #1 multi-channel group in under 40s and kids. In key demographics Network 10’s audience average age is up to five years younger than its commercial competitors.
Daniel Monaghan, SVP Content and Programming, Paramount ANZ, said: “Australians are consuming more content than ever before, across a plethora of platform. Our continued focus on the under 50s and key age groups is also reaping benefits with 10 securing five of the top 10 shows in under 50s, 25 to 54s and 16 to 39s so far this year – more than any other commercial network.”
10 hits have included I’m A Celebrity Get Me Out Of Here!, Gogglebox, Australian Survivor, Have You Been Paying Attention?, The Cheap Seats, and MasterChef Australia.
Still to come in 2022 are Hunted, Shaun Micallef’s Brain Eisteddfod, Traitors Australia, The Real Love Boat Australia, The Challenge Australia, The First Inventors, The Masked Singer, The Bachelors, The Amazing Race Australia, 2022 Melbourne Cup Carnival, Australian MotoGP, A-Leagues, Socceroos and Matildas.
Seven announced mid year highlights last week.
* Survey year reaches mid-year on July 9.
9 Responses
Seriously funny how Channel Seven have a completely different opinion on the matter saying they’re number one and 7+ is by far the number one platform for BVOD but Nine claims otherwise. They love spinning the results don’t they. So who really is right??? No wonder everyone is confused. Honestly tv ratings should be supplied by an independent company not one all networks have an investment in.
““Nine is number one in 25-54’s, 16-39’s and Total People”. Yet the table shows 28.5 for 9 -v- 29.1 for 7. I’m sure James Warburton is penning his version as we speak. 10 should be in there trumpeting how they have doubled their figures on Saturday night. Reruns of repeats of encores of The Dog House doubling A-League figures.
The sentence notes in Calendar year. Table is Survey year.
Too funny.
Nine claiming number 1 in Total People for the year then supplying survey data numbers where they’re second.
That’s not correct…. Nine supplied both Calendar and Survey year. TVT focus is Survey year.
Congrats to 9. I’m no mathamatition but how come 9 has a lower % in total people compared to 7 when 9 has a higher % across every demo?? Is there a category missing??
None missing but remember Total People includes younger than 16 and older than 55.
Is this age group not included because they assumingly dont spend?
Probably more that spending habits are rusted on. There’s a bunch of other demos, such as Men 16 – 39, Women 25-54, Shopper Women with Children, but haven’t been considered key demos.