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Days of Our Lives shifts from broadcast to streaming after 57 yrs

Another sign of the times for the soapie genre, but time marches on.

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Another major shift in the world of soap with a decision by NBC to move Days of Our Lives from linear broadcast to its streaming platform, Peacock.

Its daytime slot will be replaced with NBC News Daily.

“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming, in a statement. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”

Only three daytime soaps will exist on ABC and CBS: General Hospital, The Young and the Restless and The Bold and the Beautiful.

Peacock previously aired the spinoff Days of Our Lives: Beyond Salem in 2021, with a second installment in July. A spinoff film Days of Our Lives: A Very Salem Christmas also aired in December.

Days of Our Lives was renewed for Seasons 57 and 58 at NBC in 2021. It aired its 14,000th episode in December 2020 and remains NBC’s longest-running series.

The news follows the recent end for long-running Australian soap Neighbours after 37 years with producers unable to secure a new British partner.

Days of Our Lives screens in Australia on FOX One and 9GEM.

Source: Deadline, Variety.

9 Responses

  1. For the fans of Days at least it is still going and it can still view it in Australia on 9GEM or Foxtel. I would dip in and out especially when home sick when at school and as an adult, used to be on in the lunch room at an old workplace ( Marlena possessed story line times) and now viewing regularly on days WFH.

  2. I am going to say it may actually keep DOOL going on longer than staying on NBC. There are many shows on cable networks that have a longish life.

  4. I know its sad that DOOL has moved into streaming platform. Hope DOOL will stay on 9Gem in Aus. In 2013, I did fear about DOOL moving away from 9 (As they didn’t renew the rights) – mainly got to do with 9 retaining the cricket rights and acquiring Adelaide & Perth stations from WIN. I still think that 9Gem is trying to catch up more episodes as they are about a year behind US. When 9 previously had DOOL, they were about 3 years behind US.

    1. I’m surprised how many Days fans waited until it returned to Gem. They missed some some good story telling and fantastic episodes in the meantime.

  6. Hopefully there won’t be any change for Aus viewers as Days already went from channel nine to Foxtel. I did fear that when Neighbours ended, there will be others to fall in a domino effect. Unfortunately its my favourites that seem to be going first. The Young and the Restless, which in my opinion ran out of steam years ago is the most popular soap in the US (although here I suspect it’s less popular than Bold and Days). I would much rather it go first than Days, but it seems the most bland of soaps are the ones with the bigger numbers. Like Home and Away here.

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