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What is “the biggest cooking show on TV?”

In Total TV numbers MKR is seeing big lifts, but will it overtake MasterChef's grand final?

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Seven CEO James Warburton told me last week that MKR was “the biggest cooking show on TV” which may come as a surprise to some -but is he right?

MasterChef gets more column inches than the rebooted MKR but how do the two compare in terms of numbers?

To look closely, one has to compare Total TV numbers, which includes 7 Day timeshifted, BVOD and regional viewers.

MasterChef Australia Season 14 averaged 840,000 Total TV viewers, at up to 1.1 million total national viewers for Grand Finale Part 2 (we’ll skip Winner Announced given ad rates are not set by those).

The show came home strong for 10 with their highest shares since 2020.

MKR is on the cusp of its Grand Final and while its Overnight numbers have been eclipsed by rival shows, the Total TV lift is nonetheless very strong.

Of late they have put the show at impressive Total TV numbers:

964,000
967,000
868,000
992,000
974,000
912,000
892,000

Seven has a strong audience through 7plus and its regional interests, formerly Prime7, as well as loyal audiences in Perth and Adelaide in particular.

Whether the Grand Final will eclipse MasterChef‘s or not remains to be seen.

Critic Colin Vickery told TV Tonight, “When the total TV numbers are factored in, the back-to-basics reboot of My Kitchen Rules has to be considered a success. I am sure that Channel Seven will announce a 2023 season.

“What would be especially pleasing to Seven is that the show’s ratings have stayed strong after the exit of Nigella Lawson. Matt Preston et al are attracting just as many viewers.
“As to which show out of MKR and MasterChef has bragging rights – it is a bit of a moot point because the ratings prove there is room for both.”

6 Responses

  2. I was in a waiting room for half an hour today whilst a replay of MKR played. It seemed like a desperate imitation of MC trying to invoke the look and feel of US shows on SBS Food and I found it quite unpalatable.

  3. MKR would be a cooking show if the contestants could cook. How much different would it be if the strategic voting was not there, the bitterness between some of the groups just harms this series, it’s like watching the U.S. version of MasterChef, just average cooking talent.

    The series would have been better off with Matt and Gary hosting with the other ‘celebrity chefs’ appearing along side each of the home rounds and in the finals week. Take away the team voting, but keep the reactions.

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