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10 trails ABC in ratings week

10 beaten by ABC every night last week except Thursday. Seven brings it home.

Last week may have been overshadowed by international events but only in the final two days of the week.

There were 5 other days, easily overlooked, which put Nine out in front.

In the end Seven brought it home thanks largely to AFL and Royal news coverage.

It was a disappointing week for 10, beaten by ABC every night of the week except Thursday. Not something it can afford to let happen with regularity.

Network:
Seven: 31.5
Nine: 29.1
ABC: 16.4
10: 14.8
SBS: 8.3

Primary channel:
Seven: 22.6
Nine: 21.2
ABC: 11.5
10: 9.1
SBS: 4.5

Multichannels:
7mate: 4.3
7TWO: 3.1
10 Peach: 2.7
9GO!: 2.5
ABC News: 2.4
9GEM: 2.3
10 BOLD: 2.2
ABC Kids TV Plus: 2.1
9Life: 1.8
7flix: 1.5
SBS VICELAND: 1.4
9RUSH: 1.3
SBS Food: 1.1
SBS World Movies: 1.0
10 Shake: 0.8
ABC ME: 0.4
NITV: 0.2
SBS World Watch: 0.0

Nine led on Sunday – Wednesday, while Seven owned Thursday – Saturday.

Seven claimed Melbourne, Adelaide & Perth. Nine held Sydney & Brisbane.

Best brands last week were:

Seven: Seven News (886,000), Seven’s AFL (Fri: 800,000), Farmer Wants a Wife (Mon: 489,000) and The Chase (485,000).

Nine: The Block (Sun: 925,000), Nine News (Sun: 899,000), A Current Affair (620,000) and NRL (QF1: 509,000).

ABC: Four Corners (606,000), ABC News (595,000), Australian Story (544,000) and Media Watch (500,000).

10: Have You Been Paying Attention? (554,000), Gogglebox (411,000), The Amazing Race Australia (386,000) and The Cheap Seats (291,000).

SBS: Lighthouses: Building the Impossible (214,000), What Killed the Roman Empire? (202,000), Great Coastal Railway Journeys (166,000) and Tony Robinson’s History of Britain (165,000).

Infogram supplied by Nine:

6 Responses

  1. I would have thought that the answer to TEN’s problems would be ‘make good television’ but I feel they are overall too restrained by budget to achieve that. At the very least they should have paid whatever was needed to get AFL rights and, if not, pumped an equivalent amount of cash into some prestige drama and documentary output.

    Looking at the trailer for The Love Boat (a prime example where a scripted reboot would have been better than a reality show) I forsee only the padding problems that are damaging The Amazing Race so much and dragging the one-zero network done even further.

    The owners of the network really need to put their cash on the table or lay their cards down and depart the game alltogether.

      1. Absolutely staggered by that sum – such a pity Foxtel held in there given there are such obvious improvements their coverage could make. Still, the AFL has done very well to leverage the value of their game and convince interested parties as to its economic value.

    1. I think it’s safe to say that Network 10 will never have any big rating sports on their Network.
      They paid well over the price that the A League was worth and also the $105M for the Melbourne Cup Carnival that goes for a few days. How long do they linger basically 4th with only the occasional show boosting their numbers.

  2. Is there any data on how blanket coverage affects the FTA vs streaming services numbers??

    For example, if the average split of people watching TV at 9pm Sunday is 60% FTA to 40% streaming which way do the numbers swing during non-stop coverage of a hearse driving around Scotland (especially after 3 or 4 days?)

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