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10 News First Adelaide sets new-look bulletin in 2023

Kate Freebairn & Max Burford to front refreshed bulletin for Adelaide viewers.

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South Australian journalist Kate Freebairn will front Adelaide’s 10 News First weekday bulletin in 2023.

Freebairn, who is currently on maternity leave, will return to be joined by Max Burford as Adelaide Sports Presenter. She relocated to Sydney with her family earlier this year, and will spend her time between both markets presenting Adelaide’s 10 News First bulletin live from Sydney’s Pyrmont studio and Adelaide’s new Greenhill Road premises in Eastwood.

Max Burford will be based in Adelaide and present sport live in market.

The return to a locally-presenter ends South Australia seeing a Melbourne-produced bulletin led by Jennifer Keyte & Stephen Quartermain.

Kate Freebairn said: “After a year-long break to focus on life as a Mum, I couldn’t be more excited to be heading back to work and taking on this new role.

“I’m a proud South Australian and it will always be home to me, so I’m grateful to have the opportunity to continue to connect with our local audience and work closely with my colleagues and friends in the Adelaide newsroom.”

Max Burford said: “I have fond memories from my childhood switching on 10’s news for the sport breaks, and now to be on the other side presenting sport is going to be a surreal experience.

“And while I fell a (very) long way short of any professional sporting career, to report on what I love and call it work is a true honour and dream opportunity. I can’t wait to get out and about, bringing everyone the latest sport news from our iconic venues around Adelaide.”

Martin White, Head of Broadcast News, said: “Local stories are at the heart of 10 News First. We pride ourselves on journalism that matters to people, and that’s exactly what we deliver in Adelaide every night at 5pm. I’m excited about the evolution in our approach in South Australia and thrilled to have Kate and Max leading our comprehensive Adelaide coverage.”

Gerda Jezuchowski, Executive Editor 10 News First Adelaide, added: “Kate Freebairn has long been a pivotal member of the 10 News First presenting team – and it’s wonderful to welcome her to the helm as our lead news anchor, on her return from maternity leave.

“I’m equally delighted to announce Max Burford as presenter of sport. The 2023 local refresh of 10 News First Adelaide is incredibly exciting – and backed as ever – by our dedicated and professional team of journalists, camera operators and producers from our Eastwood newsroom.”

Updated.

6 Responses

  1. A logistical task for 10 News First Adelaide production with news transferring from MElb to Syd.
    Back in 2000, Adelaide got news from Melbourne, with sport/weather coming from adelaide studios with George Donikian hosting the news. This was set to continue through to early 2011 when Adelaide news returned back to ADS10 to coincide with the Ten News Revolution. This happened to Perth bulletin when they get news via Sydney studios. 10 News Perth had a variety of newsreader presenting news including TIm Webster, Ron Wilson, the late Charmaine Dragun, Celina Edmonds. After Dragun’s death in late 2007, Tim Webster presented solo. Several months later, news was transferred back to Perth. It is very hard for Perth bulletin to convert its studios during the early 2000s.

  2. Big task ahead to rebuild what has been a significant loss of viewers since the shift (back!) to Melbourne presentation.
    David, for clarity – will both Kate & Max be presenting this bulletin from Eastwood?
    Suggestions elsewhere that Kate will present from the east coast, with Max presenting from various local sporting venues?

    1. Does Brisbane currently take Sydney’s bulletin?

      And is Adelaide presently take the Melbourne’s bulletin wholesale – or is it badged as Adelaide but basically the Melbourne show with maybe a few local news drop-ins and perhaps (at least) a SA local weather?

      1. Sydney/Brisbane is pretty much a hybrid bulletin (although, I’ve joked in the past it’s effectively a Sydney bulletin with some Brisbane stories) with a sole local window that is quite often prerecorded for the Brisbane market.

        If Sydney and Brisbane’s news were split, there will need to be significant investment in both markets (inc. potentially returning news presentation to QLD) to make both products separate.

        Adelaide/Melbourne however are easier to split up because of the one hybrid slab between 5:20 and 6pm.

        Melbourne and Adelaide stand to benefit greatly from this move, while the Sydney/Brisbane hybrid continues it’s road to irrelevance to either market it serves.

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