9GEM draws mega share with T20 World Cup final

9GEM pulls a bigger share than Nine's primary channel. AGT tops entertainment for Seven.

On Sunday night an audience average for the T20 World Cup final was 501,000 on 9GEM, topping multichannels and delivering a whopping 16.9% channel share.

That turned out to be bigger than Nine’s own primary channel at 15.6%. Nine originally had the final for the latter but made an amendment pushing it to its multichannel late last week.

Viewing elsewhere was largely quiet for a Sunday although AGT led in entertainment at 519,000 metro viewers from 7pm.

That was ahead of Death in Paradise (389,000 from 7:30pm), My Mum Your Dad (325,000) and a final The Traitors (228,000 but rising to 265,000 for “End Game” portion).

Later 60 Minutes led with just 331,000 then Significant Others (227,000) and Code 1: Minute by Minute (221,000).

Nine network won Sunday with 37.5% then Seven 27.0%, ABC 14.8%, 10 12.9% and SBS 7.8%.

Nine News (693,000) was best for Nine with a late edition at 192,000.

Seven News was #1 at 793,000. UK doco HMP Styal: Women Behind Bars was just 113,000.

ABC News was 555,000. Silent Witness (192,000) and Frankly (119,000) followed.

The Sunday Project managed 255,000 / 182,000 for 10. 10 News First drew 194,000 / 156,000. NCIS: Hawaii (128,000) and FBI (102,000).

On SBS it was SBS World News (149,000 / 103,000), Titanic: Into The Heart Of The Wreck (92,000) and The Assassination of JFK (89,000).

In Total TV numbers last Sunday were:

Significant Others: 405,000
Silent Witness: 374,000
The Traitors: 368,000
NCIS: Hawaii: 268,000
The Block: Winner Ann: 2.86m
AGT: 821,000

OzTAM Overnights: Sunday 13 November 2022

15 Responses

  1. Another bizarre programming decision. At least when they did this in 2020 they could point to MAFS as the reason for putting a final featuring Australia on a multichannel. Surely if you’re going to pay for sporting rights, giving them maximum exposure on the primary channel is logical?

      1. If only SBS could finesse a doco on a young Hitler controlling icebergs from his secret base on Oak Island in 1912-would hit all of their apparent charter goals!

  2. Where Nine own the channel (like Northern NSW and Darwin for example) 9GEM is in HD. Nine can’t dictate what regional affiliates do.

    As for the cricket coverage, Foxtel’s robo captioner needs to be fired. Was totally inlegible most of the time. Meanwhile Nine’s captioning was word perfect for the few overs I watched.

  3. Seems unusual to buy sporting events and then push them to a multi channel, I guess it paid off as easily gave them the night.

    Also unusual re the Traitors that given its low numbers that 37,000 extra viewers would tune in for the winner announced portion of the final episode.

  4. Slightly odd not to play the cricket final on the main Nine channel (regardless of non-Aussie participation) – ENG v PAK pretty big guns and imagine it would have rated 10-20% higher in pure numbers from being on the main network channel. I guess most fans (certainly serious ones) would have found it via 9GEM or Fox Cricket, and given Nine network won the night overall it presumably doesn’t matter much.

    1. There was no reason not to play it on 9 the primary channel ,it goes to show they don’t really care about cricket ,and being it was a World Cup Final it makes it even worse they didn’t. So those in regional without HD on GEM had to miss out in HD ,poor form again from FTA television.

    2. To me, this is exactly what multi channels should be there for. Keep regular programming on the main channel with event or one off programming on a multi (the HD one of course). It gives any network effectively two main channels for the night as we saw last night. Had the cricket been just on Nine, I doubt it would have attracted any more viewers than it did on 9Gem, which would have resulted in Nine having say 17% for main and the usual 2-3% for 9Gem and Seven probably winning the night.

      1. There were a few instances when a multichannel had outrated its primary channel. The Ashes and the CWC19 even beat Nine’s primary channel. In late 2012, 7 perth announced that they will show the Fri/Sat Night Footy live on 7mate from 2013 so that it will not disrupt that regular programming. On most fridays 7mate even beat its main channel in the west. There were a few occasions when 7mate was the number 1 channel in Perth.
        When 10 previously had the BBL, Perth viewers had the matches shown on One in Full. By having the game shown on ONE, it will aviod clashing with News/FF/The Project. When Scorchers matches were held, One outrates 10 Perth in WA. Even on some occasions, ONE was the no 1 channel in WA. Using the multichannel strategy was an excellent decision being made from Perth’s commercial networks.

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