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The Race that Tops the Nation

Melbourne Cup Race draws 1.02m viewers for 10. Stuff the British Stole & Magda's Big National Health Check win ABC slots.

Golden Trip’s victory in the Melbourne Cup Race was #1 for 10 with 1.02m metro viewers of which 528,000 were in Melbourne.

Those numbers don’t include viewing in bars, offices and Cup Day parties. Presentations were 882,000.

For comparison:

2022: 1.02m
2021: 1.21m
2020: 1.41m
2019: 1.32m
2018: 1.84m
2017: 1.8m
2016: 1.99m
2015: 2.07m
2014: 2.12m
2013: 2.17m

Meanwhile, without Nine’s renovation series, ABC’s 7:30 led its slot at 459,000 along with Stuff the British Stole (444,000) then Travel Guides (437,000), Dogs Behaving Very Badly (342,000) and The Traitors (309,000).

Magda’s Big National Health Check won its slot at 413,000 then The Cheap Seats (338,000), The Good Doctor (208,000) and movie: Vacation (199,000).

Nine network still won Tuesday with 30.1% share then Seven 24.5%, 10 19.0%, ABC 17.9% and SBS 7.8%

Nine News (759,000 / 753,000) was best for Nine. A Current Affair won with 568,000 then Hot Seat (344,000 / 224,000).

Seven News won its slot at 897,000 / 876,000. The Chase topped entertainment at 479,000 / 280,000 with Home & Away at 455,000. 10 Years Younger In 10 Days managed 127,000.

The Project was up at 358,000 / 271,000 for 10. 10 News First was 317,000 and NCIS was 149,000.

ABC News pulled 556,000 for ABC. Louis Theroux: Life On The Edge (163,000) and The Drum (129,000) followed for ABC.

On SBS it was The Secret Business Of Breeding Humans (139,000), Great Coastal Railway Journeys (134,000) SBS World News (130,000 / 111,000), and The Real Mo Farah (71,000).

T20 World Cup led multichannels with 218,000.

Sunrise: 223,000
News Breakfast: 108,000 / 56,000
Today: 162,000

Total TV numbers for last Tuesday are here.

OzTAM Overnights: Tuesday 1 November 2022

18 Responses

      1. Thanks David… I’m guessing that was the average over Seven’s 5+ hours telecast. How about 10’s figures either side of the main cup race?

  1. I’m not a big fan of Horse racing but there is a declining trend in audience nos. In 2010-12 Melbourne Cup ratings were at its peak. As years go by, ratings have gone downhill – mostly due to streaming, and watching via racing.com feed.
    I feel that crowd numbers are down in the past 15 years. Personally, the reason why crowd and tv ratings are down is because some people are walking away from horse racing. Especially with horses that get injured and had to be put down. I feel that this doesn’t seem to be a good sign of hte horse racing industry in Australia.

  2. Racing.com Channel 68/78 also showed the race live so perhaps more people are watching via that network, less Z graders more horses. Also just an FYI the horse that won was called Gold Trip not Golden Trip

  3. David, I’m disappointed your reach doesn’t get to bars, offices and parties! I mean c’mon the #1 TV blog. Love the headline btw. I hope you backed a winner. 🙂

  4. Nice to see an increase for the Traitors last night. It was a good episode, the game playing is starting to get interesting. Looking forward to seeing who ends up with all that silver.

  5. I am surprised 10 didn’t win Tuesday with all those high Melbourne Cup figures, they still came third and just ahead of ABC. The Project didn’t even do that well. What a shame it’s meant to be their big day.
    MC is probably better placed on CH7 with Bruce, Sam and the team to give it that shine and sophistication.

  6. Notable to see the consistent falls year on year for the Cup – both less people home during the day watching television and diminishing interest perhaps in what is primarily seen as a gambling event (speculation on my part.)

    Taking the race out of the equation another low mid week evening across the board. Nine basically gave up the night with another Travel Guides repeat and a repeat of a seven year old film (ratings season Tuesday programming, really?)

    Slightly surprised by the ABC figures as the documentary seemed very prejudicial from the advertising but respect for doing something new.

    The Traitors is hanging in and rising slightly – either due to people discovering it or the curse of nothing else being on I’m not sure.

  7. Alot of people including me probably watched on Kayo/ Foxtel and all the pubs and clubs would have had Sky anyway ,the days of it drawing big numbers on FTA are gone ,and anyone who pays more than 10 did which was 100M over 5 years is totally mad.

  8. That trend showing that Melbourne Cup viewership is declining is telling. Sure there are declines in overnight ratings across all networks however “the race that stops a nation” seems to be getting less & less relevant. Was interesting to hear radio talkback last week saying that more & more of the younger generation are not interested in horse racing and boycotting the Melbourne Cup.

    1. Only Foxtel’s Top 20 shows get reported, and that’s only based on linear set top boxes in homes – it doesn’t include pubs and clubs, nor streaming.

      Sky Racing “Sky Raceday 1” was #15 of the Foxtel top 20, with 35k viewers. Doesn’t say what time of day it was, but presumable that’s for the Cup.

      1. Is Sky Racing allowed to screen the Melbourne live vis Foxtel? My understanding is only the pubs and clubs version of Sky1 can screen the race live whereas the Foxtel version can only screen the Melbourne Cup on delay. Or has that changed? Better coverage surely via racing.com anyway.

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