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Bluey upstages primetime ratings
Huge figures for ABC TV Plus prove kids will still watch Free to Air, when a small blue pup is the star.
- Published by David Knox
- on
- Filed under News
Who says kids don’t watch Free to Air?
Brand new Bluey episodes have drawn bumper ratings at Easter, outranking primetime offerings from Seven, Nine, 10, ABC and SBS.
Bluey Season 3 returned to 445,000 metro viewers at 8am on ABC TV Plus.
That was higher than ABC News, Highway Patrol, The Project, Grand Designs: Revisited, In Our Blood and movie: Tina.
A further 76,000 watched a replay at 6:20pm.
Those figures don’t include regional viewers or massive iview numbers, still to be confirmed.
New episodes will continue on Sundays until 7th June.
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- Tagged with Bluey
8 Responses
Well done, Bluey!
Not just kids. Although, it was iView not live to air for me
Watched it with my niece on iview as she was having lunch yesterday. Guest voice was familiar but bugging me the first time around. Of course it was them!
We were 4 of those 8am metro viewers but now add the non-metro viewers and those who watched it via iView or the Kids app and we now have?
It rather helps that ABC shows it ad free so the parents can be assured the littlies aren’t being brainwashed…
Could you imagine it on FTA 🤢.
It is on FTA. It’s on ABC.
Yes I mean a commercial Network.