Dancing with the Stars: promo

Seven’s promo team have worked overtime to pull together this very shiny promo for Dancing with the Stars.

Entering a ‘speakeasy’ back door, each of the celebrities uses a password that cleverly ties them to audience recognition.

Matt Preston: “Cravat”
Mary Coustas: “Effie”
Phil Burton: “Human Nature”
Virginia Gay: “All Saints”
Issa Schultz: “Quizmaster” (not Supernerd?)

It’s one of the strongest casts DWTS has had in years.

Seven Network’s Creative Director, Graham Donald, said: “We aimed to accomplish something in this campaign that we’ve never done before – capturing the intriguing secret ways celebrities have been rehearsing, hidden from friends, family and the public eye.

“To highlight the bright, glamourous world of dancing, we chose a stark contrast as our starting point – imagining a moody, Gotham-esque cityscape and placing our stars within its shadowy alleyways, before they transform into dancers extraordinarie under the glittering spotlight.”

Seven West Media Chief Marketing and Audience Officer, Melissa Hopkins, said: “At Seven, we pride ourselves on creating some of the best content in the country and we firmly believe that our advertising should mirror that excellence.

“This ad campaign is just the start of amazing new work you’ll see from Seven Creative. Keep an eye out for upcoming special collaborations with renowned agencies, promising to deliver even more exceptional content.”

Credits: Seven Creative. Creative Director: Graham Donald. Writer and Director: Dan Droll. Music: Jason Mraz, I Feel Like Dancing

Seven is yet to announce a premiere date for the show which was forced to push back records due to studio flooding.