A very Bluey lawsuit

Bluey has been caught up in a legal battle involving the BBC and an online merchandise seller.

Newsweek reports the BBC claims in its lawsuit to hold the patent and merchandising rights to sell Bluey products in the United States. The defendants in the case are referred to as “The partnerships and unincorporated associations identified on schedule “A”” according to court documents.

The production studio has called for all of the imitation Bluey products to be removed from online marketplaces such as eBay, AliExpress, Alibaba, Amazon, Walmart, Wish.com, Etsy, and DHgate.

According to the lawsuit Bluey merchandise is being heavily counterfeited with unlicensed Bluey products, which include everything from T-shirts to electric toothbrushes to coloring books.

At this point in time, it is unclear if BBC Studios knows exactly who is manufacturing unlicensed cartoon dog pyjamas (and other products).

In the United States, Bluey is available to watch on Disney channels and Disney+.