Thank God for Matildas

FIFA Women's World Cup, Logie Awards and Thank God You're Here were all big drawcards last week.

A Matildas win last Monday, together with high praise for Sam Pang at the Logies last Sunday, has helped Seven to win the ratings week.

Seven drew 40+ shares on both Sunday and Monday, finishing the week easily ahead of Nine in Total People last week.

Meanwhile viewers warmly welcomed back Thank God You’re Here to screens last week on 10, after a 14 year absence.

Seven: 35.3
Nine: 27.4
ABC: 15.2
10: 14.7
SBS: 7.5

Primary channel:
Seven: 25.8
Nine: 19.7
ABC: 11.0
10: 8.9
SBS: 3.7

7mate: 3.9
7TWO: 3.0
10 BOLD: 2.6
9GEM: 2.5
10 Peach: 2.4
ABC Kids TV Plus: 2.3
9GO!: 2.0
9Life: 1.7
ABC News: 1.6
7flix / 9RUSH: 1.5
7Bravo / SBS Food: 1.1
SBS World Movies: 1.0
Nickelodeon: 0.8
ABC ME / NITV: 0.3
SBS World Watch: 0.0

Seven won every night except Thursday which fell to Nine. ABC bettered 10 on Sunday, Thursday, Friday and Saturday.

Seven was victorious in all 5 cities.

Best brands last week were:

Seven: FIFA Women’s World Cup (Aus v Can: 1.55m), Seven News (Sun: 991,000), TV Week Logie Awards (877,000), The Chase (528,000).

Nine: Nine News (Sun: 762,000), A Current Affair (607,000), Ashes Series (D5 S1: 602,000) and 60 Minutes (454,000).

ABC: ABC News (538,000), Gruen (475,000), Hard Quiz (460,000) and 7:30 (443,000).

10: Thank God You’re Here (684,000), Hunted (Tues: 414,000), The Cheap Seats (387,000) and Have You Been Paying Attention? (361,000).

SBS: Great Coastal Railway Journeys (164,000), SBS World News (139,000), Inside Sydney Airport (129,000) and Stanley Tucci: Searching for Italy (124,000).

Infogram supplied by Nine:

5 Responses

  1. Saturday from 5pm now looking like a mega one with Matildas Qtr Final, Seven will have to blow-up their schedule, wouldn’t be surprised if even AFL in Melbourne and Adelaide bumped on 7mate, a special later Seven News and maybe then Voice encores. Could we see two 50% or close to shares in one week? Last happened during Tokyo Olympics.

  2. I see Warburton is in full on spin mode again claiming that the Matilda’s games show FTA isn’t in decline and if he can just “change the narritive”, i.e. supress data and lie, FTA will be miraculously reborn. Seven has only committed to showing 7 Matilda’s games plus the final matches on it’s main channel. Part of a 15 games out of 64 games that Optus Sports is streaming for $60m, because the PR for Optus would be dreadful and the games flop if only Optus subscribers were watching them. The rest of Seven’s games are buried on 7Mate. Even Wharbuton conceeds that a large part of his audience is streaming the Matilda’s games not watching them on his main channel. So every 50 years Australia can host the FWWC and show the Matilda’s matches in prime time is hardly going to save FTA. What Warburton really wants if for his board to give him the money to poach the FTA and streaming rights to State Of Origin from Nine.

  3. Nine newspapers report Seven paid around $5 million for the soccer. Absolute bargain by looks of it. Imagine if they make the grand final. Will be interesting to see if there’s a halo effect on rest of seven’s line up and key relaunches like Voice and RFDS.

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