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Report: The Block now heads to Phillip Island in 2024

Nine reality series tipped to renovate a 9 villa resort in 2024.

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The Block is heading to Phillip Island after abandoning plans to base its 20th season in Daylesford, according to clever detective work by Fiona Byrne at the Herald Sun.

Holiday resort Island Cove Villas comprising nine villas set over 2.5 acres has been purchased for $9.5 million.

Plans have been lodged with the Bass Coast Shire Council.

The property on Justice Road in Cowes West currently includes a full-size tennis court, a large children’s playground, two large BBQ pavilions, two pool gazebos and a large commercial laundry.

The resort is located 2.4km from the main street of Cowes, is a short drive to the famous Phillip Island penguin parade and is walking distance to the beach.

As always Nine is yet to confirm their plans -other than signalling big ambitions for the 20th season- in order to keep contestants in the dark until arriving at the property in episode one.

2023 in Charming Street Hampton East are expected to be held on November 4 at prices betwen $2.2m – $2.85m.

16 Responses

  1. Although I have always been very turned off by the incessant in-program advertising, I reluctantly tip my hat at any reality television that can still slay in the ratings race as The Block does.
    I have tried many times to get into a new season, forcing myself to overlook the blatant product placement and the obviously manufactured relationship tension between the characters. I just can’t.
    The Block isn’t for me, obviously, but as mentioned, it’s a very admirable achievement to be so dominant in Australian FTA TV for so long.

  3. $9.5m for 9 villas sets the base price. The villas are 220m2 to 390m2 and are basically holiday homes so investors or retirees would be the target audience. There’s a golf course just down the road. It’s a resort so there would be ongoing service fees. Renting a one bed villa in October is quoted as $300/night. Local knowledge of weather, traffic etc would count a lot to a prospective purchaser. Other resorts have ended up as timeshare when the euphoria wears off and reality sets in.

  4. As I’m sure is an ongoing issue year after year, people who live on Phillip Island are pissed about it. And as many have pointed out, two of the programs advertisers – McDonalds and Mitre 10 – have little to no representation on the island, and the money spent making the show won’t be invested locally.

    1. McCafe always builds a small presence and Mitre 10 is at 220 Settlement Road Cowes. Local Council gave supportive comments to press. The Block brings a hefty crew to town, so that would be spent locally. Shows are not exactly made in isolation.

      1. It’s quite a small Mitre 10, they’ll almost certainly end up going to Wonthaggi for supplies. Having a local McCafe for a few months would be cool, especially if it can stay around long-term after the show. But I just note that sentiment from locals online is at odds with the council. Producing is 50% problem solving.

  6. Here’s a thought, if you want to make the Block Bigger and better, have 9 teams renovate the villas!
    They don’t have to be over the time luxury homes that exceed millions of dollars. I realise that real estate is expensive in Melbourne and nationally, but not everything has to be excessive in luxury and over the top. Nice homes can sell for a good price without all the trimmings!

    1. Well said…make them affordable to the average person who wants to own their own home …not the flashy stuff…some people think they have to have …a roof over your head is more important.

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