Sunrise claims ratings win

Sunrise is claiming the 2023 crown over Today based on a per week count.

Ultimately the win will be decided on average audience share, but the Seven show has been #1 every day so far this year nationally, which will give them a remarkable 20 year run.

It is also track for another win in metro markets.

Audience numbers as of last Friday are:

Today has won at least one day this year, March 15, denying Seven a clean sweep and has previously claimed select markets during Sunrise‘s reign.

In 2016, both shows went to war over bragging rights eventually dropping legal action with Seven claiming a national win and Nine a metro win. Hoo boy…

The Morning Show with Larry Emdur and Kylie Gillies has also dominated for the past 16 years.

Seven Network Director of Morning Television, Sarah Stinson, said: “To be number one across Australia, the five capital cities and in every single state is an accomplishment we never take for granted.

“Thank you to our incredible viewers who have made Sunrise, Weekend Sunrise and The Morning Show Australia’s most-watched breakfast and morning programs day in, day out.

“And thank you to Nat, Shirvo, Kochie, Kylie, Larry, Matt and Monique and the entire on-air crew, as well as the passionate team behind the scenes, for their relentless commitment to keeping Australia informed, enlightened and entertained,” she said.

Every month, Sunrise reaches more than 4.2 million Australians nationally, with Weekend Sunrise reaching 2.9 million and the weekday The Morning Show reaching 3.2 million.

Across 2023, Sunrise has increased the lead over its nearest competitor, attracting more than 30% more viewers nationally and almost 15% more in the capital cities. In regional Australia, it is a remarkable 59% ahead.

This year, Sunrise is #1 across all capital cities; dominates breakfast viewing in New South Wales, Victoria, South Australia, Queensland, Western Australia and Tasmania; and reigns supreme across regional Australia. Its national BVOD audience has increased 13% so far this year.

In the capital cities, Sunrise has a commanding 46.5% commercial audience share, or 6.8 points more than its nearest competitor. Its audience share in regional markets is 52.3%, or 19.8 points bigger.

Every month, millions more Australians watch Sunrise on social media and 7NEWS.com.au/sunrise.

Sunrise has a combined 2.6 million followers across Facebook, Instagram, TikTok and YouTube. Visits to the Sunrise Facebook page have jumped 50% this year and the show has averaged 4.7 million YouTube plays a month over the past 12 months.