Bluey heads to the Middle East

Bluey is set to expand its presence in the Middle East in 2024.

Season 1 of the hit TV series by Ludo Studio will be available to watch on free-to-air platform Spacetoon Kids, following a deal by BBC Studios Kids & Family .

Hit theatre show, Bluey’s Big Play: The Stage Show, will make its debut in Abu Dhabi following sell-out shows across the US and Australia.

Bluey merchandise is also set to grow in the region following the appointment of Spacetoon International Agent as licensing representative.

Daisy Griffiths, BBC Studios Senior Licensing Executive EMEA, said: “We are delighted to partner with Spacetoon, working together to increase the presence of Bluey in the territory and grow Bluey’s fanbase in the Middle East in 2024. It is going to be an exciting year. The launch of the Bluey licensing programme marks a significant next step in the global expansion of Bluey following huge success across multiple regions including North and South America, UK, Europe and Australia / New Zealand.”

Sia Farr, Managing Director at Theory Eleven Entertainment, said: “We are thrilled to bring Bluey’s Big Play to Yas Island, Abu Dhabi. Another world-class entertainment show, Bluey’s heart-warming and relatable stories make it a perfect addition to our line-up of family-friendly experiences.”

Source: Advanced Television