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Prime Video secures Cricket World Cup rights

Prime Video deal with International Cricket Council spans 4 years.

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Prime Video today has secured a 4 year exclusive live broadcast rights following a deal with the International Cricket Council.

The partnership will see Prime Video Australia exclusively stream all men’s and women’s events, including the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final. The deal includes streaming rights in Australia for 448 live games from 2024 to 2027.

The new partnership, which begins in January 2024, is included with Prime membership and does not entail further fees.

Head of Prime Video Australia and New Zealand, Hushidar Kharas said: “Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favorite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests. We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership! The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people! Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video.”

ICC Chief Executive, Geoff Allardice said: “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams. We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”

13 Responses

  1. Oh how I miss the days of turning on the TV to channel 9 and there was the fabulous Ritchie, Bill, Tony, Ian and the rest. Life was so much more simple and enjoyable.

  2. What a viewing balls up and I have Fox and Amazon.

    Cricket’s broadcast jungle: Where to watch
    Australian men’s Tests and all women’s internationals on home soil: Seven, Fox Cricket, Kayo
    Australian men’s limited-overs internationals on home soil: Fox Cricket, Kayo
    ICC events (male and female): Amazon Prime
    Men’s Ashes tours in 2027 and 2031: Nine Network
    Other Australian men’s internationals on foreign soil: Fox Cricket, Kayo
    Women’s internationals on foreign soil: Fox Cricket, Kayo
    KFC BBL and Weber WBBL: Seven, Fox Cricket, Kayo
    Marsh Sheffield Shield, Marsh One-Day Cup and Women’s National Cricket League: CA Live app and cricket.com.au (select games, including Shield final, on Fox Cricket and Kayo)

    1. Yep, just like soccer/football. Different Leagues/Competitions are scattered all over the place. Welcome to “Free Enterprise!”

      Not a Foxtel or Kayo subscriber (although just received a free month of Kayo from them), so I am happy some cricket will be on a service I subscribe too. Thank you Amazon!

  3. As i will not pay one cent to Amazon to watch the cricket, I will be another one lost to the cricket coverage in future.
    So it will be domestic cricket (Tests and BBL) plus the Ashes only from now on.

  4. Were Nine going to continue to get away with buying them cheap, just because 7 are too broke to compete for the rights? Prime has been buying up sporting rights around the world. It’s goal is to get people subscribing to Prime so that they will think of Amazon first when shopping online.

  5. After all these years, what are the ultimate cricket songs for the show themes, possibly 10cc’s ‘Dreadlock Holiday’, Six & Out’s ‘Can’t Bowl, Can’t Throw’, or Lost ‘n’ Alive’s ‘Funky People’, and many more, possibly also some chants from The Barmy Army, Australia’s Ritchie Benaud’s crew, the Carribbean steel drums, team mascots etc. Another hopefully good Summer season. Then there’s the Women’s leagues nowadays. One of the golden eras of cricket right now for cricket fans. People staying up at all hours to catch the many matches or games. Shane Warne would be proud, despite the recent difficulties.

  6. I don’t know why any major broadcasters didn’t pick up the T20 qualifiers tournament from Namibia. It’s been pretty epic. Had to watch it from ICC. Very good quality broadcast. It would have been a boon for ICC. People tuning in from everywhere. Broadcasters should keep aware of what the viewers are wanting, or miss out. It was massive.

    1. And let’s not forget Billy Birmingham’s ‘The 12th Man’ cricket audio spoken word comedy, which would’ve been broadcast on ABC’s Rage if a video was provided as well.

  7. It will be a very dark day for Australian cricket — shoved under a paywall for the next few years. I couldn’t believe why ICC made the decision to award exclusive rights to an internet giant! You will lose millions of cricket followers. These days it’s all about making money. Many sports are being succumbed to greed.

  8. I’m struggling to understand what is Prime’s motive in acquiring ICC CWC/WTC rights is. These events usually last a month, so won’t be a year round thing. With Foxtel and Seven sowing up the domestic rights until 2031, it’s unlikely Prime are going to be able to offer much more cricket for viewers in Australian.

    The most disappointing thing is Australians won’t be able to watch CWC Australian games on FTA. Yes, they are on the anti siphoning list, but those laws don’t apply to streaming services. Lets hope Prime does on-sell some rights to FTA, like Optus did for the FIFA World Cup this year.

    1. Bogues, the anti-siphoning laws only apply to CWC/T20WC played in Australia, which doesn’t happen until 2028. (T20WC). The next CWC is being hosted by South Africa, Zimbabwe & Namibia.

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