★★★★★ 0/5

TVSN signs broadcast deal with Seven

Shopping channel will move from its existing partners, 10 and WIN, to Seven from July.

7
Leave a comment

Shopping channel TVSN will move all its metropolitan and regional free-to-air broadcasts from its existing partners, 10 and WIN, to Seven from July 1st.

TVSN will be available on Channel 77 in the capital cities, Channel 67 in regional markets and 7plus nationally.

Channel Pty Ltd (TVSN) and the Seven Network – Australia’s most watched TV and digital network – have signed a new agreement for the exclusive free-to-air national broadcast of the leading Australian shopping channel TVSN on Seven and 7plus nationally.

TVSN’s Chief Executive Officer Judy Deuchar said, “We are excited about this new media and distribution partnership with Seven. At TVSN, we are leaders in selling through video content, bringing customers the best local and exclusive international brands, much-loved products, and unique celebrity finds.

“This partnership will deliver an enhanced viewing experience to a wider audience across the vast dynamic network of Seven’s metro and regional audiences as well as their growing digital platforms.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “TVSN is a significant player in the home shopping experience and the broader premium video marketplace, which is a key focus for Seven. We are delighted to welcome the brand to Seven.

“TVSN will be an attractive addition to the great content of Seven and 7plus, and our strategy to engage and connect with Australians consumers in new ways. The move by TVSN to the screens of Seven also highlights the effectiveness of the Seven West Media assets as the best in market to grow brands, sell product and offer content distribution and amplification.”

TVSN is Australia’s leading video e-commerce retailer with a live and on-demand presence through subscription and free-to-air television, e-commerce sites, and mobile applications. Operating 24 hours a day and seven days a week, TVSN entertains, informs and inspires customers with high-quality products presented via leading experts and international celebrities, live demonstrations and customer testimonials.

TVSN is part of Direct Group, a leading direct-to-consumer retailer with a portfolio of online, social and catalogue brands that include Innovations, Infashion, Reader’s Digest, GAIAM, Fox Collection and Entertainment Masters.

The new broadcast agreement with Seven will commence on 1 July 2024, and TVSN will transition customers with exciting offers during the changeover.

7 Responses

  1. This comes as a bit of a surprise. It was Seven who gave Hyundai Home Shopping a vehicle to bring us Openshop in 2019, and as one employee wrote on Glassdoor:

    “As many employees came from another network, they are more focused on bringing the other network down than building a business that attracts customers – of which they currently have very little.”

    It collapsed two years later owing Seven nearly $1 million.

    Whilst Openshop was operating, TVSN lodged two exclusive dealing notifications with the ACCC to give it exclusive access to products for its home-shopping channel and the ability to refuse products if they appeared on a competitor’s channel before or during an appearance on its network.

    Enough water under the bridge then?

  2. A good question. Another channel in an already crowded multiplex means that sacrifices in quality will happen unless they can free up some space elsewhere. Racing.com comes to mind.

    1. I do believe it will be MPEG-4, which allows more channels in the multiplex. Of course, it is not unusual for channels to broadcast in MPEG-4, especially the channels that are in high definition (which are all in MPEG-4 rather than the older MPEG-2 format). But no doubt modern televisions tend to be able to pick up the MPEG-4 channels quite easily.

    1. I know someone who loves watching TVSN. They rarely buy anything from it but they like watching all the good/terrible/useful/useless products that presenters can spruik about endlessly with such enthusiasm! I guess it’s decent background noise when you’re staring at your phone/ipad etc.

Leave a Reply