PAW Patrol on the fire education trail
Paramount partners with Fire and Rescue NSW to help spread fire safety messages through PAW Patrol characters.
Paramount Australia and New Zealand today announced a new corporate community partnership with Fire and Rescue NSW to support fire education and awareness initiatives.
Following an association with the 2023 FRNSW Open Day the partnership will see fire safety messages conveyed to children through PAW Patrol characters.
Minister for Emergency Services, Jihad Dib, said, “With a special appeal to young people, we look forward to seeing Marshall and his mates at FRNSW events and taking part in other community activities which promote fire safety in our homes.”
FRNSW Commissioner, Jeremy Fewtrell, said, “It’s crucial everyone knows how to protect themselves against the risks of fire, but we acknowledge people learn this in different ways.
“What we often find through our education programs is that, once children learn about fire prevention and how to react if a fire breaks out, they then share this information with parents and grandparents, among others.”
Paramount Australia Senior Vice President, Content & Programming, Daniel Monaghan, added, “FRNSW and PAW Patrol share the universal themes of rescue, community service, teamwork and friendship, making it the perfect partnership.
“We look forward to contributing to the awareness of fire safety messages amongst some of the youngest members of the community.”