Airdate: ICC Men’s T20 World Cup 2024

Is this the strangest promo for Cricket you've ever seen?

Prime Video screens the ICC Men’s T20 World Cup, making its debut on American soil, from June 2nd.

Check out the very strange promo below, which I can only assume is aimed at Americans to try and get excited…

New and old rivalries will heat up, as America plays the curtain raiser against Canada in Dallas before the highly anticipated match of India versus Pakistan gets underway on June 10 AEST in New York. The Super Eight will get under way on June 20, before the ICC Men’s T20 World Cup champions of 2024 are crowned on June 30.

Prime Video’s broadcast will include highlights packages after every match – a 10-minute version called Short Stuff and a 25-minute version called Great Length – as well as full match replays titled Full Delivery. There will also be a “rapid recap” feature for fans joining the broadcast late to bring them up to speed with a two-minute highlights package of action so far.

As one of the tournament favourites, Australia will belooking to become the first team to hold all three Men’s ICC trophies simultaneously after winning the World Test Championship and ODI World Cup in 2023.

2 Responses

  1. I love it. So many sport ads are just highlight reels, and they’re reasonably interchangeable. But this is about being a fan, and I think that’s who it’s meant for.

    I don’t think it’s meant or Americans. Amazon doesn’t have US rights to the tournament and they wouldn’t have a clue who Usman Khawaja is. It’s meant for Australian cricket fans, and it worked well for this one!

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