The Australian Financial Review reports Nine HD will air on PBL-owned east coast stations and WIN affiliates in Adelaide and Perth.
The channel will offer a block of programming simulcasting with the main channels in addition to time-shifted news and entertainment.
There will also be new programs including ‘breakaway’ documentaries, movies and mini-series that have not been shown on the standard definition channel.
CEO David Gyngell has always been pragmatic about the launch of Nine HD. At the 2008 launch last year he described Nine HD as “not a new channel, it is a migration.” But he added that a third channel for 2009 would however, be a whole new channel.
At this stage there is no indication of Nine HD being offered via regional affiliates.
The AFR says Friday Night Football (NRL) coverage on Nine will be shown on both the main and HD channel at the same time. The three commercial networks are lobbying the Rudd Government to modify the anti-siphoning media laws, designed to stop networks from hoarding the rights to sports games but not showing them. They have been commonly called the “use it or lose it” rule.
Should the government ease the rules Seven, for example, would be able to show alternative live Australian Open matches at the same time, at the moment it is limited to one live match on the standard definition channel.
Source: Australian Financial Review.