No day like Today
In a close finish Nine had 115,000 over Seven’s 113,000. The win in the Sydney market follows regular wins for Today in Melbourne.
Nationally, Sunrise remains in front, yesterday scoring 392,000 to Today’s 281,000, a lead of more than 100,000 viewers.
Today’s win in Sydney however, was significant for the fact that the show had nothing noteworthy in the way of guests or segments. Were the younger viewers of Seven’s show out enjoying the morning sunshine?
In Melbourne, Today has been winning for the past 14 months, yesterday scoring 78,000 to Seven’s 75,000. Meanwhile Sunrise one of its biggest wins in Brissy yesterday.
The battle for brekkie will have a new player in the marketplace when ABC2 launches Breakfast with Virginia Trioli and Peter Lloyd in September, driven by ABC news resources and installing cameras in ABC radio booths to capture political interviews.