Merlin zaps homeMADE premiere
Nine's new renovation series fails to live up to the hype, with a magical kid causing havoc for rival programmers.
The idea of renovating homes on Channel Nine’s homeMADE did not resonate with viewers, coming third in its timeslot with just 1.02m viewers.
With all the promotion Nine did for the show it was a disappointing result, and Nine is counting on the show performing mid year along with Sea Patrol as its big local brands.
Winning the timeslot was Merlin on 1.3m viewers with Sunday Night a close second on 1.29m.
Most concerningly for Nine, the show had a strong lead in with 1.49m for Nine News. Sunday Night also dropped from its lead in of 1.57m. It seems Merlin is proving a little magic can go a long way. Viewers with long memories will well remember the Sunday 6:30pm slot was once the mainstay of family entertainment and TEN appears to have struck a chord with a well-made fantasy.
TEN would also be pleased with the 1.47m for MasterChef Australia -that’s better than So You Think You Can Dance was netting. So early in its life, the figure is an encouraging sign for TEN. Rove also charted over the 1m mark although Harper’s Island was somewhat softer on 575,000.
On the ABC Dirt Game seems to have plateaued on 566,000 -a disappointment for local drama.
This year Sunday viewing has been all over the place. The commercial networks have each won Sunday shares, making life very testy for programmers.
Still healthy competition and variety is good for all.