THIS afternoon, a capital idea
Nine has dragged out the Upper and Lower caps to title its new arvo show.
Nine’s new one-hour live news program launching next Monday at 4.30pm is a bright, new hope for the network.
So much so that they’ve dragged out the CAPS for the title.
Officially the show is titled with upper and lower case, THIS afternoon.
Following on from the spelling of homeMADE and various forms of TODAY and The Today Show, it is becoming a little tiring. Whatever happened to good old Title Case and then showing your worth from your content? Will we next be copping A CURRENT affair or Random ACTS of kindness too?
It reeks of faux gravitas and distracts from the content.
THIS afternoon promises news, the latest entertainment stories, topical talking points and live interviews, with three presenters: Katrina Blowers, Andrew Daddo and Mark Ferguson.
Blowers is a radio presenter, author and newspaper columnist, while Andrew Daddo has considerable experience in the genre with Seven. He has also given up a prized ABC Radio role for the new show. They are joined by newsreader Mark Ferguson and a team of reporters who will file stories from around the nation.
Nine’s Director of Network News, Mark Calvert said: “If you want to be informed as well as entertained, THIS afternoon will be the program to watch.
“We’ll bring viewers right up to date with the day’s top news stories as they’re unfolding, debate the big issues facing Australia, and help families deal with what life can throw at them. We will also be having a bit of fun with the stranger stuff that happens in the world,” he said.
“Our hosts are great company and keen to try something different. They’ll be bold, and at least one of them is beautiful.”
Daddo said: “It’s not often you get the opportunity to start something from scratch, and it was this, coupled with the chance to have dinner with my kids, that enticed me away from my job at ABC radio.”
Blowers added: “Having recently been a stay-at-home mother, I know first-hand that afternoons have been crying out for a program like this – one that’s a little out-of-the-box. I am thrilled that not only is this sort of show now going to exist, but I’m going to be part of it.”
Nine, now rather famously, axed Extra in order to bring THIS afternoon live (at least to the east coast). It was a show that chugged along for nearly 18 years without any CAPS.
Next Monday, viewers will be able to pass judgement on whether it was a wise move or NOT.