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Why The 7PM Project is also The 3:30PM Project

TEN schedules repeats of its new daily show as part of its strategy to establish an audience.

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7pmTEN has scheduled repeats of The 7PM Project to air next week in the afternoons -which kinda makes it The 3:30PM Project.

The eps air at 3:30 next Tuesday – Friday and 1:30pm Saturday until August 1st. It also moves Huey’s Cooking Adventures to a 4pm slot.

3:00pm Judge Judy (As Scheduled)
3:30pm The 7PM Project
4:00pm Huey’s Cooking Adventures
4:30pm Bold & The Beautiful (As Scheduled)

Friends repeats will air at 3:30pm Mondays.

This week the new show from Roving Enterprises is researching, producing and recording five daily editions of the show. Producers say they start each day never knowing what will make up the show that night, but the rehearsals are getting everyone in the rhythm of output required.

Footage is being used as “Sneak Peeks” to air all week during MasterChef.

35 Responses

  1. The majority seem to be expecting it to fail. I think it’s a great idea. Ten goes after young viewers, and young viewers don’t want to watch old guys at a desk reading the news at 5 or 6PM. If you stick funny people in front of camera to have a candid chat about current events and throw in some trash news, you’ll get more young viewers learning about what’s going on in the world beyond their Wii.

    As for the sneak peeks, at least they are getting some rehearsal to make the show work before going to air. I wonder if 7HD’s The NightCap did anything like this, or could it have saved the poor format of the show.

    Just wondering, next week, will episodes be live to air? Recorded that day?

  2. My issue with this is not whether it’s going to be good or bad (though i am leaning towards the latter), but what audience they are aiming for and how on earth they think they can pull said audience from home and away. The fact that Dave Hughes and Carrie have already left Rove and that Rove itself is off the air for the first three weeks of this show proves how badly Roving Enterprises wants this to succeed. I’m just worried about how it will make the whole team (and RE itself )look if it fails. We’ve got three cast members that have quit other primetime Ten shows to do it, one borrowed from MTV and one pulling double duty. Upon failure they’d all have to crawl back to their old jobs. It just sounds like a recipe for disaster to me, and one Ten is trying to force on us.

  3. If they’re going to do five nights a week they realistically need 40 writers to make it consistently funny. They’ll have about 10 probably working part time. How on earth is Dave Hughes going to do breakfast radio and front a show? I hope it works but I’m going to suggest three weeks if we’re running a pool.

  5. I predict a big flop, much like Yasmin, They really need to recommission Big Brother and have it air alongside Australian Idol……come to think of it they have never ever had a 7pm reality show in the latter of the year, they’ve had Loser, then BB/now Masterchef, but they never rounded out the year with reality.

    It’s the only way to go. They tried repeats of comedies in the past but they failed. Futurama failed. Stick to reality. Get back Big Brother or commission some new show!!!!!!!!!!!!

  7. This really looks like another doomed attempt by commerical tv to emulate the Chaser team’s success. I’m having flashbacks to Nine’s dismal The Nation just typing this. Hell, it even looks like they have their own Jackie O (for the nessecary non-comedian blode chick) in the form of Carrie Bickmore. I’ll give it a shot, but I fully expect this to be tame, watered-down stuff.

  10. If it’s just the format of a bunch of “funny personalities” sitting around sharing their wisdom on the events of the day, I think it will fail. If, however, they put in the work and preparation that Jon Stewart’s team puts into The Daily Show, then it may actually be funny.

  11. Gah, I’m loathing having Ruby Rose on free TV. Until now, I’ve been able to say to myself: “Who the heck is this person?! Why does she keep getting mentioned?”. Now though, the nobody that she is finally gets to be a somebody. Wonderful.

  13. I’m in two minds about the sneek peaks – rather than attracting people to watch it can just as easily show people why not to watch without having to watch. It doesn’t draw in people for the first episode just wanting to see what it’s like. On the other hand, it is providing them with a practice run and work out how to work together as a group.

    As for the repeats the following day, I know many people who got into masterchef this way so it’s not too bad an idea.

  14. see Zambora, thats what they do with rehersals…they reherse to get the bugs out and sure maybe not the best promos but they are stating they are rehersals and showning its happeneing now…so lets give it time before we axe it

  15. I think Ten could have something here, though the sneak peaks weren’t that great, but they were rehersals, and with a show like this the banter between the cast only gets better with time; hopefully they’ve been rehersing for a while now and by the time it goes to air they’re all fairly comfortable with each other and it feels less….awkward.

  16. Also thought the Sneak Peeks were a little poor – but hopefully the full show will be better and improve. So glad to see something original following Masterchef, and hope they give it a go for a while.

    If it was channel 9, I’d agree with “give it 3 weeks”. Sure 10 will let if have a good run so audience will build, like Masterchef did. It won’t be as successful as Masterchef, but is a much better option than 2.5Men repeats or H&A.

  18. The sneak peak looked terrible. I like Charlie on TBYG but he was lame in that preview. And i’m over Dave Hughes, can only handle so much of him, and Before the Game is the only thing i like him on now. It could still rate well cos it’s only got H&A and 2.5Men to compete with but i think i might have to resort to putting the dvd on again from 6.30 to 7.30.

  19. If it’s half as awkward as it seems in the sneak peeks and promos…oh dear. But i’ll atleast give it a go before passing judgement, even if I purely tune in for Carrie!

  22. Terrible sneak peak..at least throw a laughing track against it!! The other clips they’ve been showing in the promos have been way better.

  23. mixed feelings at my place, I liked the look of it, my wife said no way, and my daughter said she cant wait, so I guess it is going to cause arguments across the nation at 7pm, but hey at least I wont have to watch home and away, thank goodness for that small blessing

  24. Following last nights ‘sneak peek’, my wife and I gave each other equally awkward glances and burst out laughing at how bad it was.

    Not funny… not professional… not appealing at all.

    If this was the best clip they could produce from early shows, I give it 3 weeks before The Simpsons re-runs come back to 7pm.

  25. Unfortunately for Ten, the sneak peaks so far look poor.
    The presenters look ill at ease and have no flow.
    If this is actually live at 7PM(and not prerecorded at say 6pm and cut and paste) then I feel we will have a lot of dead air.
    One wonders what audienceTen is after here – young,old or just gen X

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