Tuesday remains a struggle for Nine after another low night for the network.
Nine barely scraped over the 20% share, coming third for the evening.
The best it could manage was 1.16m for Nine News. But with slight content including Commercial Breakdown Adults Only and Kitchen Nightmares USA is anybody surprised? Kerry Packer ripped out naughty commercials decades ago.
And Gordon Ramsay’s star has long fallen with Australian viewers. Nine should know this better than anybody, just ask Tracy Grimshaw. He could only manage 377,000 in a 10:15pm timeslot.
The problem for Nine is that while it continues to rip shows in and out of its schedule its trust with the audience diminishes, and the flow-on effect is that viewers won’t even try good shows that deserve an audience. Case in point: Rescue: Special Ops and The Farmer Wants a Wife. Both had disappointing premieres this week.
It was Seven and TEN that continued to compete on Tuesday nights with Rafters on 1.87m and Generation on 1.51m.
Sadly for Nine, the only answer is to change the line-up. Again.