On Wednesday night Nine dubbed Gemma and Raf Australia’s Perfect Couple, giving them a cool $210,000 for their efforts.
On Thursday you could have heard a pin drop.
For the second time this year a reality grand final on Nine was almost universally ignored -not just by media, but by the network itself.
It is customary with most big TV finales to issue a Press Release to media, talking up the fact that the network has just ‘changed somebody’s life’ with a big injection of cash accompanied with lots of lovely adjectives. Usually there will be “gee whiz” quotes from the happy winners.
Other shows including Dancing with the Stars, Australian Idol, So You Think You Can Dance Australia, Australia’s Next Top Model and, more recently, MasterChef Australia, do this with regularity.
Nine didn’t do it for homeMADE either, when it gave away $100,000. But it has previously gone there for shows that are deemed hits including The Farmer Wants a Wife. After Perfect Couple was sliced to 30 minutes, it seems it had given up entirely.
Upon enquiry, Nine offered TV Tonight an interview with Gemma but said there was no Press Release on the finale.
Yesterday coverage of the show by online media was almost non-existent too. Mumbrella reported: “The disastrous reality show – featuring couples competing in various tasks – pulled in just 610,000 for its final outing, according to preliminary TV ratings from OzTam.”
A review from the always entertaining Marieke Hardy in The Age noted: “Where do they find these people? Is there some sort of ranch for the genetically bland where they’re raised and allowed to frolic free range?” (this would have been written before the finale aired).
Several TV Tonight readers simply said of the winners: “Who cares?”
It seems, nobody. Including the network…