Nine wins the week

2mHaving two and a half channels proved a winner for Nine in Week 37. Seven’s lack of a digital channel lost it the week by the slimmest of margins to Nine -just 0.2%. The extra share from GO!, which is added to Nine’s primary share,  helped it win a week in which its biggest audience was 1.33m, a far cry from figures on Seven.

Nine won with 28.1% over Seven’s 27.9% and TEN’s 20.8%. The ABC had 17.3% and SBS 5.8%.

Nine won all three demo groups 16-39, 18-49 and 25-54. In Total People it was first on Monday, Wednesday, Thursday and Saturday. Seven won Sunday, Tuesday, Friday. Seven finished first in Melbourne, Adelaide and Perth while Nine took Sydney and Brisbane.

In digital channels GO! finished with 2.1% over ABC2’s 1.4%, 1.0% for ONE and 0.3% for SBS TWO.

It was Monday’s episode of A Current Affair that attracted the biggest audience of the week for Nine at 1.33m. Also floating to the top were Two and a Half Men, Nine News (Sunday), 60 Minutes, The Farmer Wants a Wife and 20 to 1. Regular raters Domestic Blitz and Getaway were this week whacked by tough competition. Rescue: Special Ops was also against stiff competition but it seems clear the audience doesn’t want rescuing on a Sunday night. Too soon to brand Money for Jam a hit following a significant drop in its second week, down to 1.09m suggesting it enjoyed a curiosity factor in its first week. Several episodes of Mornings with Kerri-Anne hovered around the 100,000 mark, rising to 153,000 on Friday. Wipeout was tops on GO! at 205,000 and the Lord of the Rings movie night on Friday appeared to work.

This week Packed to the Rafters managed a dominant 1.91m viewers as the week’s #1 show. Seven’s other performers included Seven News, Dancing with the Stars, Today Tonight, City Homicide, World Food Spectacular, World’s Strictest Parents, Home and Away and at least two AFL matches. All Saints still pulls 1.16m in a 9:30 timeslot. Thursdays are still problematic at Seven, now with Gary Unmarried dropping to 753,000 -if the network has the patience can the J-Curve kick in? The final TV Burp finished with 593,000 while Double Take is down to 441,000, less than half The Footy Show. The Monday night doco Relentless Enemies didn’t perform with 891,000 -even Beyond the Darklands (1.04m) ranked higher at 9:30. Seven was third on Saturday.

Not much good news this week at TEN except for the terrific result from Hamish and Andy’s Caravan of Courage at 1.3m viewers on Thursday. It’s other two scorers were AFL with 1.2m and Rush on 1.13m. Elsewhere it was almost universally disappointing around the rest of the schedule. Despite a big 28% share for Saturday, TEN had four nights under the 20% mark, quite unacceptable in the marketplace. Australian Idol levelled out at 883,000 against Dancing‘s finale. For the premiere of The Spearman Experiment 1.03m sampled Magda’s other funny bits. Poor word of mouth suggests it will be lucky to come close this week. It even dragged down NCIS repeats. Worth noting that Good News Week rose above its lead in Are You Smarter than a Fifth Grader? On Friday TEN didn’t improve after its TEN News at Five.

It was a cool 1.44m for Spicks and Specks‘ 200th episode at the ABC -and no sign of slowing down. Also strong were Midsomer Murders, Stephen Fry in America, Australian Story, ABC News, George Gently, The Librarians, The New Inventors and Pedigree Dogs Exposed. On ABC2 Junkyard Wars was the week’s best. ABC beat TEN on three nights.

Top Gear topped 1m viewers this week, enjoying a push by viewers dissatisified with commercial choices. Aside from Costa’s Garden Odyssey (270,000) most of the runners up were between 200,000  – 250,00: Insight, High Altitude, Flight of the Conchords, My Family Feast, Inside the Wonders of the Muslim World. On Monday night’s Skins improved on its Entourage lead in.

Week 37

48 Comments:

  1. Nobody’s saying that ch9 won the week, they’re saying that the Nine & GO! Network have won the week, there’s a difference there. Ch7 are going around saying they’ve won the week in total people and all key demo’s but they’ve now added the words, ‘on primary channels’, which is still true. But why should the work GO! be mentioned in ratings, when it hasn’t even ‘launched’ yet?
    The only way for everything to be equal, is for seven to get up off their snug thrones and start up a second SD channel! Every other network has two now, so they should just hurry up with it already.
    But kudos to seven; even with every other network having two channels, you still manage to win, or come within the smallest margin of winning, every week. Just shows that they really are Australia No.1 Televison Network.
    btw, was something wrong with the seven signal i sydney last night? That has to be the biggest win to Nine News in that city in a long long time! Just wondering why! Cant wait for FlashForward!!!

  2. Would everyone shut up that Nine and Go are different networks? They are not different networks, they are two channels part of the same network, just like ABC 1/ABC 2 and SBS ONE/SBS TWO and you don’t say they are separate networks. Fair enough if they should have the ratings separated to make it a little clearer, but they are not separate networks. If they were they would be competing for ratings share, and I don’t think they are doing that.
    Now I’ve got a question. If each network is allowed three channels each (e.g. Nine, Nine HD and Go, see, same network) then why is ABC being allowed a fourth? Just asking.

  3. @Guy. Totally agree. We might as well add ABC & SBS channels together since they have the same owner. The logic that “Nine” is 9+GO! escapes me totally. Both Nine and GO! are two distinct and separate networks, regardless of who owns them. OzTam’s figures are flawed by combining them and calling them “Nine”.

  4. Oh come off it. Nine and GO! are different channels. They may be owned by the same people but they are not both the Nine Network. It would be like combining CW and CBS in America because CBS owns the station, well part of anyway. I am sorry but OzTam have to change this because it is floored. Seven won the 18-39, 25-54 demos last week but because GO! was added to Nine and thats exactly what happened they were added together like 2 numbers and Nine claims to take all demos. It just sucks. This rule needs to be changed sooner rather than later.

  5. @ Allan. I would argue that Nine and Go! are both networks. Both are owned by PBL Media.

    Both air programming close to 24 hours a day. Both networks reach well over 90% of the Australian population.

    Both Nine and Go! have their programming carried nationally by both network owned stations (TCN, QTQ, NBN) and affiliate stations (NWS. STW, WIN)

    A TV network is a network whereby a central operation provides programming for many TV stations. That would be Go! It’s carried on no less than 10 stations across Australia.

  6. i would also like to pick Russell up on saying GO! and Nine are different “Networks”.

    incorrect. Nine and GO! are both part of the “nine network”.

    just as ONE and Ten are both part of the “ten network”. some people need to read up on the distinction between the terms “channel” and “network.

  7. Exec look at this site a bit more closely there a quite few people unhappy at 7s snail pace 7 have had since january this year to do one
    the power of the media has been lost on you

  8. Exec can you think of a better word for 7 other than pathetic since 7 were all for multi-channeling and are the last to do one, no pathetic sounds about right

  9. @daqua_99 they are not limited to a single digital channel. Each commercial network is allowed three channels (2xSD and 1xHD). None of them are using all three: Ten has Ten SD, One SD and One HD; and Nine has Nine SD, Go! and Nine HD. That’s three each already.

    The only things stopping Nine/Ten from having unique content on their respective third channels are: their will, cost of programming vs income from advertisers, plus possible technical restraints due to their current setup. Note that Nine and Ten were dead against multichannelling from the outset, and along with Foxtel were successful in lobbying the government against it for many years.

    Seven OTOH is just slack. No excuses for them. Ironic really because they were the only commercial network in favour of it.

  10. Russell, I don’t want to wreck your 2day v Nova/Vega theory, but it would actually be 2day/Triple M (Austereo) v Nova/Vega (DMG), because Austereo owns Triple M too – but I do get your point.

    Station share is more important than network share.

  11. Good to see … I hope Go figures increase when it is finally launched as a ‘full channel’ … could I hope that it will beat SBSOne by the end of the year?

    I say bring on more multi-channelling. Why limit Seven/Nine/Ten to just having a single digital channel? I’d love to see Nine use their WB deal to their full potential .. kids channel, movie channel, etc

  12. David ‘Seven gets 7HD too’
    Aside from the upcoming Brownlow into Syd & Bris, Seven hasn’t had alternate programming on HD for quite some time.
    Everything in the 1800-2400 zone is simulcast on HD channel.

  13. @FJ – ITA people need to get over it, there is no conspiracy against Seven. They knew the rules and how the ratings will work with multi-channels, they could have had a 2nd SD running for the last 37 or so weeks but are not launching their 2nd SD until the end of the year, their loss!

  14. Your forgetting Jerome that Seven’s Wednesday and Thursday will be strengthened with City Homicide being shown on Wednesday’s aswell as Monday and The Amazing Race will surely do better than TV Burp and Double Take in double eps on thursday.

  15. I think it’s strange that the new FTA stations are being included in overall ratings.Is it because the company that does the ratings one day will no longer be needed,so they are trying to push the boundary.As we now have other means of obtaining ratings now.This would now give total confusion to advertisers.In my opinion channel 7 won this weeks ratings not nine.This needs to be addressed and fixed there is only one main channel that really matters and always will be the case.The bonus channels are just that a bonus not worth anymore than that.

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