Having two and a half channels proved a winner for Nine in Week 37. Seven’s lack of a digital channel lost it the week by the slimmest of margins to Nine -just 0.2%. The extra share from GO!, which is added to Nine’s primary share, helped it win a week in which its biggest audience was 1.33m, a far cry from figures on Seven.
Nine won with 28.1% over Seven’s 27.9% and TEN’s 20.8%. The ABC had 17.3% and SBS 5.8%.
Nine won all three demo groups 16-39, 18-49 and 25-54. In Total People it was first on Monday, Wednesday, Thursday and Saturday. Seven won Sunday, Tuesday, Friday. Seven finished first in Melbourne, Adelaide and Perth while Nine took Sydney and Brisbane.
In digital channels GO! finished with 2.1% over ABC2’s 1.4%, 1.0% for ONE and 0.3% for SBS TWO.
It was Monday’s episode of A Current Affair that attracted the biggest audience of the week for Nine at 1.33m. Also floating to the top were Two and a Half Men, Nine News (Sunday), 60 Minutes, The Farmer Wants a Wife and 20 to 1. Regular raters Domestic Blitz and Getaway were this week whacked by tough competition. Rescue: Special Ops was also against stiff competition but it seems clear the audience doesn’t want rescuing on a Sunday night. Too soon to brand Money for Jam a hit following a significant drop in its second week, down to 1.09m suggesting it enjoyed a curiosity factor in its first week. Several episodes of Mornings with Kerri-Anne hovered around the 100,000 mark, rising to 153,000 on Friday. Wipeout was tops on GO! at 205,000 and the Lord of the Rings movie night on Friday appeared to work.
This week Packed to the Rafters managed a dominant 1.91m viewers as the week’s #1 show. Seven’s other performers included Seven News, Dancing with the Stars, Today Tonight, City Homicide, World Food Spectacular, World’s Strictest Parents, Home and Away and at least two AFL matches. All Saints still pulls 1.16m in a 9:30 timeslot. Thursdays are still problematic at Seven, now with Gary Unmarried dropping to 753,000 -if the network has the patience can the J-Curve kick in? The final TV Burp finished with 593,000 while Double Take is down to 441,000, less than half The Footy Show. The Monday night doco Relentless Enemies didn’t perform with 891,000 -even Beyond the Darklands (1.04m) ranked higher at 9:30. Seven was third on Saturday.
Not much good news this week at TEN except for the terrific result from Hamish and Andy’s Caravan of Courage at 1.3m viewers on Thursday. It’s other two scorers were AFL with 1.2m and Rush on 1.13m. Elsewhere it was almost universally disappointing around the rest of the schedule. Despite a big 28% share for Saturday, TEN had four nights under the 20% mark, quite unacceptable in the marketplace. Australian Idol levelled out at 883,000 against Dancing‘s finale. For the premiere of The Spearman Experiment 1.03m sampled Magda’s other funny bits. Poor word of mouth suggests it will be lucky to come close this week. It even dragged down NCIS repeats. Worth noting that Good News Week rose above its lead in Are You Smarter than a Fifth Grader? On Friday TEN didn’t improve after its TEN News at Five.
It was a cool 1.44m for Spicks and Specks‘ 200th episode at the ABC -and no sign of slowing down. Also strong were Midsomer Murders, Stephen Fry in America, Australian Story, ABC News, George Gently, The Librarians, The New Inventors and Pedigree Dogs Exposed. On ABC2 Junkyard Wars was the week’s best. ABC beat TEN on three nights.
Top Gear topped 1m viewers this week, enjoying a push by viewers dissatisified with commercial choices. Aside from Costa’s Garden Odyssey (270,000) most of the runners up were between 200,000 – 250,00: Insight, High Altitude, Flight of the Conchords, My Family Feast, Inside the Wonders of the Muslim World. On Monday night’s Skins improved on its Entourage lead in.