September TV loves sport
Two AFL matches roared to over 1.4m giving Seven and TEN some big victories, but it was GO! that again helped Nine across the line to win Week 38.
Sport is surging in September. Two AFL matches roared to over 1.4m giving Seven and TEN some big victories, notably helping the latter save face after an ordinary week. NRL topped 1m at Nine and also helped the network win Sunday. But while audiences fluctuate it was GO! that again got Nine across the line to win Week 38 -the second such glory in a row.
Nine finished with 28.9% ahead of Seven’s 27.5% and TEN’s 20.7%. The ABC had 17.7% and SBS 5.2%.
Nine won all key demos 16-39, 18-49 and 25-54.
GO! finished on 2.2%, ABC2 had 1.6%, ONE had 1.2% and SBS TWO 0.4%.
Nine took out Sunday, Monday, Thursday. Seven won Tuesday, Wednesday, Friday. TEN took Saturday. While Seven snared Melbourne, Adelaide and Perth, Nine won Sydney and Brisbane (the latter by a huge margin).
Nine News (Sunday) was the strongest for Nine, with 1.56m defeating Seven News. Its big Sydney win was helped by the NRL lead in. Its other performers included The Farmer Wants a Wife, Domestic Blitz, 60 Minutes, Two and a Half Men, 20 to 1. The finale for Farmer was a strong 1.42m -but the series itself was lower than previous seasons leaving Nine with some tough decisions. Rescue: Special Ops still sits at 1.01m, but takes second in its slot. RPA and The Gift have held well for Nine on Wednesdays. The AFL Footy Show continues to upstage its NRL equivalent. Today had one win over Sunrise on Tuesday, no doubt aided by the US Open. The Big Bang Theory was GO’s best on 262,000 and the channel again helped Nine across the finish line for the second week in a row. On Sunday night GO! even beat SBS.
Packed to the Rafters saw a slight drop this week, to 1.8m viewers, but enough to maintain its stranglehold on the #1 position. Also strong were Border Security, The Force, Seven News, Today Tonight, RSPCA Animal Rescue, Last Chance Surgery, World’s Strictest Parents and Sunday Night. Of its returning shows Border was the top drawcard on 1.54 while Last Chance Surgery‘s premiere on 1.4m held most of its RSPCA lead in. An AFL match roared to 1.45m on Friday. Less successful was Thursday night where Gary Unmarried managed a lowly 800,000 -a poor Total People figure given the slot. In a late slot Double Take is trickling down to 433,000. The Wednesday shift for City Homicide was comparable to Monday 1.17m -but why is the series no longer tracking as it well as it has traditionally? All Saints was dropped after 11 years on those raw figures, in a later slot. With its shifting nights and cast changes it would appear loyal fans are keeping the faith, but not the broader audience. Deal or No Deal and Sunrise both beat their competition on Nine. Saturday’s dreadful 16.0% share probably lost the network the week. It was fourth for the night behind the ABC.
AFL aside it wasn’t a good week at TEN. Saturday’s match soared to 1.44m whil Rush was next with on 1.05m. All its other regular hitters slipped under the magic 1m mark: Australian Idol, Good News Week, NCIS, Are You Smarter Than a Fifth Grader?, Rove. Idol‘s performance was so poor the network has returned it to its traditional 7:30pm start. What will it do if it doesn’t improve? Glee‘s 871,000 is a non-issue given it was a repeat. The real test is this week. The network has invested a lot in the show by bringing the cast to Australia. It should pay off in the demos. The disappointing 396,000 who turned out for Nurse Jackie belies the show’s quality. It moves to Mondays from next week. The Spearman Experiment took a big fall to 699,000 now that viewers have cottoned on to its shortcut format. FIA Formula One took 146,000 on ONE. Saturday’s 31.8% share was a huge victory for TEN and the network is set up nicely for its AFL Grand Final broadcast.
Midsomer Murders snatched back the weekly win at the ABC with 1.36m over Spicks and Specks 1.21m. Meanwhile Stephen Fry in America, ABC News, Skippy: Australia’s Firt Superstar, Australian Story, The New Inventors, George Gently all did good business. The last ever Cook and the Chef bowed out on 757,000 (up from 604,000 the preceding week). Star Stories took 712,000, significantly less than The Librarians. The show is effectively filling a slot before Hungry Beast is unleashed next week. The death of Patrick Swayze didn’t push The Beast into the Top 100 shows for Tuesday. The Wire bettered it. Junkyard Wars is still ABC2’s most popular offering. The ABC beat TEN on Friday and Seven on Saturday. Australia loves weekends with the ABC.
SBS’ Top Gear 944,000 was third in its slot with Costa’s Garden Odyssey its next best at 301,000.