The first shots are fired in Summer Non-Ratings, and they have produced some interesting results indeed…
Whilst OzTAM has again merged digital channels with primary channels (at the very time some are debating the merits of this), Seven Network comfortably won the night.
There were wins with factual shows, news, repeats of Bones, while Nine scored with 20 to 1 repeats, news and TEN’s Melbourne International Comedy Festival special did better business than a first run of Glee. Why?
Look to the lead-in. Are You Smarter Than a Fifth Grader? US tanked at a dismal 340,000 viewers.
But even more tellingly, it was beaten by Wipeout on GO! The 6:30pm edition pulled 363,000.
This is the first time a show on a digital channel has defeated a show on a commercial primary channel. The first day of summer shows that viewers are serious about the offerings on digital channels and will be a big wake-up call to industry.
Wipeout also had a 5:30pm episode meaning the average of the two combined was 271,000 in final figures.
Meanwhile over on the ABC Joanna Lumley in the Land of the Northern Lights was competitive with 798,000.