SBS may have lost its motoring darling to Nine but it has renewed the jewel in the cycling crown.
Tour de France has been secured with the owners and organisers, Amaury Sport Organisation (ASO), until 2017.
“2010 marks SBS’s 20th anniversary for its Tour de France coverage so the extension of our contract for another seven years is a significant way to celebrate this milestone,” said SBS Director of Content, Matt Campbell.
As the official exclusive live Australian broadcaster, SBS will also include online and mobile platforms.
The Tour de France adds to the broadcaster’s stable of cycling events including Santos Tour Down Under, Paris-Roubaix, Giro D’Italia and La Vuelta a España.
Meanwhile World Cup rights holder FIFA has announced it will grant accreditation solely to local rights holders
The ABC, Seven, Nine, TEN and FOX Sports still intended to send crews to South Africa. SBS says some footage will still be available to other networks under Fair Dealing provisions.