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Australia’s Got Talent outplays MasterChef

I see you Matt Preston and I raise you one piano-playing child protege....Seven's talent show beat TEN's cooking show last night.

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I see you Matt Preston and I raise you one piano-playing child protege….

These are the moves that TV execs will be mulling today after Australia’s Got Talent beat MasterChef Australia last night.

Seven’s talent show pulled an impressive 1.5m viewers for its first semi final, beating TEN’s cooking show on 1.46m and Nine’s Top Gear with 1.27m. Having watched its factuals lose to the culinary juggernaut it actually managed to beat it with a little showbiz.

The fact that Seven’s show scored a higher average across its 90 minutes against the 30 minute cook-off is even more significant. This year Seven had hoped to kick the show up a notch and it has succeeded in doing so, including with less pre-production time to find its annual contestants.

Both shows are produced by FremantleMedia Australia which is a good return for the company so long as one show doesn’t wind up helping to kill off another. Whether the ‘re-plating scandal’ has contributed to MasterChef‘s defeat is still unclear.

Melbourne remained the strongest market for both shows.

Seven won the night with its news / current affair hour also doing good business. There was, however, a significant drop from Talent to Grey’s Anatomy, which had to settle for 953,000.

TEN still did good business with NCIS (1.42m), Bondi Rescue (1.32m). But Neighbours was under 600,000. TEN will soon be forced to address its 6pm lead-in with the same vigour it brought to 7pm.

On Nine Survivor was 971,000.

ABC2’s Dirty Jobs ranked an impressive 199,000.

Week 20

55 Responses

  1. @Beckala… they made a mistake bringing the watermelon guy back.. ok for a one off laugh but that was about it. I suppose for a show like this that for every Bobby Andonov that comes along we must endure an act like the watermelon guy !!
    @damo… no need for me to lighten up… i was merely stating the obvious.

  2. @Jerome – the watermelon guy. Dressed up in body paint and then proceeded to smash a watermelon over his head and then all over his body. I think that was one pretty damn deliberate attempt to be a freak show there!!

  3. darryn, 7PM’s ratings for the first 15 mins are not far behind the second 15 mins. It’s not false ratings because of MasterChef on afterwards.

    And agree with everyone else. The combination of Jonathan, Donna Hay, and a celebrity chef challenge all add up to a terrible episode that no one wants to watch. Wednesday’s figures will probably be back up around 1.6-7 million.

  7. damo, perhaps you could give an example of an act that went up there just to be an ‘absolute bogan freak show’

    i for one think that every act that has made it on air has had their place.

  8. Feel obliged to comment because i love Donna Hay. Our household was very happy she was on and will be continuing. Great for the kids too – at least she’s someone they’ve heard of and whose cookbooks they use, not Sydney chefs they wouldn’t recognise if they fell over them. THey were very excited.

    But…yep, we can’t stand Jonathan. Very disappointed he was the winner. Happy to join the chorus of disapproval there.

  10. I actually watch Masterchef and Bondi Rescue, followed by NCIS and then watched AGT on 7PLUS as i think the 7 catch up is better than tens which is chopped up not a full episode.

  11. @darryn. well mate, i am about talented as a snail. i can’t dance, sing or play a musical instrument. i couldn’t juggle 2 girlfriends let alone 2 oranges and i am not that funny. maybe a is sould go on and look like an absolute bogan freak show like the others that have been on this show

    but i won’t because i don’t want too look like a moron in front of everyone i know

  12. Finally! Sorry, it’s not that I’m anti-masterchef, just want a break from the over exposer that show is getting. I think ten’s over saturation if the franchise may eventually lead to it’s death.

  13. @damo……i think that people tune into AGT for the mixture of talent and plain laughable, which the show seems to encapsulate very well. If some make fools of themselves, so what? They are probably just there to have a laugh themselves, a very australian trait.

  15. everything is better about AGT this year, the acts are better, the sets are better, the producing is better but i think it’s mainly the judges that are bringing in the audiences. i could watch them chat for hours. they all make great calls and have great chemistry. and it’s good that they don’t have token ‘nice’ judge.

    good to see it getting it’s best ratings ever with it’s biggest competition ever. i wonder how bit the ratings could be if it comes back in a timeslot that is not up against top gear and MC.

    just goes to show that reality show relaunches can work. there have been a lot of attempts in Australia that have gone pearshaped.

  16. @callas. and another thying. stop thinking australia has the best talent pool music wise in the world and stop think everyone should say great things about everything in life

  18. Interesting, perhaps people are over it now that Adele who came across as something of a battler was eliminated by the evil Jonathon!

    This is the first time this year MC has been beaten head to head if I am not mistaken.

  20. @damo… whats up with your misspelling of agt ??.. sure there might be some artists that might justify you describing the show as having no talent but you can’t deny some of the acts do bring some credibility (as evidenced in last night’s show). … to do so otherwise would be totally unaustralian !!

  21. I agree with the Donna Hay / Jonathan statements. I had it on but was not really paying attention – was irritated ever since I heard Donna would a judge.

  22. I’m not sure what they could put at 6pm as it really is a differing demographic to that of the 5pm news and Neighbours. Maybe a game show would fit in okay at 6pm or another drama.

    Actually, maybe Family Feud could be fitting to be put before Neighbours 😛

  23. I think this article is a bit of a beat up.

    Masterchef as you pointed out only ran for 30 mins I’d be willing to bet that MC won against AGT in its timeslot.

    Plus the drop in Masterchefs figures as others have pointed out could be due to Jonathon being an unpopular contestant and viewers didn’t care to watch him considering the celeb challenge basically only focuses on that one contestant. Figures will be back up high tonight.

    1. When a show runs longer it usually gets a lower average than a 30 minute show. So for AGT to land ahead of MC was a surprise. I agree MC will bounce back tonight. Feedback on Donna Hay and Jonathan, whether warranted or not, seems to be a recurring theme.

  24. I watch MC then switch over to AGT. I enjoy AGT and think there are some really good acts this season. Maybe MC dropped because Donna Hay was a guest judge. For some reason pople have an issue with her and that is obvious on the MC forums on the MC website. They edit so much out of the MC challenge that yu don’t see the full dish being made.

    I wonder what 9 make of Tope Gear. Wasn’t that going to be the number 1 show on TV.

  25. gawd x-factor would be a disaster. there isn’t enogh talent out there to put on that show. next year agnt will drop off the planet here in australia. i suppose if this young piano player wins and takes off, sandilands will try and claim he was the first person to find him

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