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Nine’s seriously cheeky billboard
On the left, Channel TEN's headquarters. On the right, a billboard for Nine News.
- Published by David Knox
- on
- Filed under News
Channel Nine now has a eye-catching billboard in Pyrmont on Sydney.
On the left in this photo you can see the Sydney headquarters of Channel TEN.
On the right is a billboard with a smiling Peter Overton and the words “See It First. Seriously.”
Very cheeky….
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- Tagged with Nine News
46 Responses
That is funny in a prankish way but I’d prefer that they spent the money on hiring some decent programmers.
I agree with Russell’s comment – the location might bring a snigger to the faces of those various news and programming managers at Nine who have taken the brand downmarket – but the location will bring them not one extra viewer.
For a reputedly cash conscious network to spend (certainly hundreds and probably thousands of dollars) to place it in such a low visibility spot, when just a block or two away is a major artery in & out of the Sydney CBD – is an insult to the financial stakeholders of Nine – including regular staff (who ultimately pay the sacrifice when the bean counters are next looking to sash costs).
So Nine can now do comedy. Who would ever have thought.
ha ha ha…very good…. and is it a surprise people have jumped up and down on this….. OMG people
Absolutly agree with you Matt.
Put another one up outside of the Sunrise/ Morning show studios. Could imagine the shifting around of camera angles.
Why are people taking this so seriously? Its a bit of fun.. If 7 had done this everyone be saying its clever. Anyone who can not see the funny/ cheeky side obviously doesn’t have a sense of humor.
Had a word with Peter Hitchener about this and he thinks it’s all meant in joke and not to be taken seriously.
Nothing a bit of spray paint can’t fix
Pity Nine couldn’t be this creative with their programming.
Ten should erect a billboard in Willoughby: “We won’t make you a millionaire but we are an Eddie free zone”.
Love the humour behind this one 🙂
Mr. Smirker strikes again!
Due to it’s location, more Ten employees would see that sign than any real viewing public. What a waste of money and creativity. Oh, hang on,.. just money.
Almost as hilarious as when Nine parkied a GO! 4WD outside of the 7mate launch party. No.. it wasn’t funny. It was the best they could come up with, as they had been caught with their pants down by not having a 3rd channel ready. All they ended up with was a photo and story on tvtonight. Perhaps this latest stunt is the best they could come up with as well. If you can’t win the battle, attack the guys below you.
Such great sportsmanship.
They’re all as bad as each other, always trying to one up themselves except where it counts, good TV
This is actually quite funny. I wonder what the people going to work at Ten are saying about it. It’s nice to see a network with a sense of humor and a network that doesn’t just care about profit.
Oh f*** off channel nine, no integrity whatsoever.
The funny thing is people who will see that ad will never be able to watch Pete at 6pm anyway.
They are always stuck in peak hour traffic. For them it’s “Hear News on the radio 1st”
Pretty sad really. Wouldn’t it be cheaper for Peter Overton just to send a CV if he wanted rather than take out an ad
Someone from TEN should paint some glasses on Peter Overton in their lunch break… JK!
Why has nobody drawn a moustache on that face already?