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Nine’s seriously cheeky billboard

On the left, Channel TEN's headquarters. On the right, a billboard for Nine News.

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Channel Nine now has a eye-catching billboard in Pyrmont on Sydney.

On the left in this photo you can see the Sydney headquarters of Channel TEN.

On the right is a billboard with a smiling Peter Overton and the words “See It First. Seriously.”

Very cheeky….

46 Responses

  5. We all love a bit of humour but for Nine to compare itself to Ten would never of happened under Packer. The real fight is with seven. Its not humour, its desperation. Ten is the most creative commercial network out there. They might not always get it right but they will have a go. Who would have thought a few years ago Ten would be the only commercial Network to have a serious current affairs program (Negus). Even 7PM project deal with more current affairs than Seven or Nine. They might solve your back problem or tell you how to lose weight but 7 PM and Negus will tell you whats happening in Libya. Seriously.

  6. Very cheeky/funny. Some of you (a.k.a Pete and Graeme) need to relax a little though. It’s a joke, stop reading too much into it, then maybe you’ll find better things in life to whinge about.

  7. I tell you what would be smart. Putting a billboard up on a freeway or main arterial road with heavy traffic.

    Putting up a billbaord across from Ten in a quiet Pyrmont street is akin to running a promo on SBS Weather Watch.

    Smart Nine!

  8. Wow – that’s so creative Nine – what geniuses. Really, that’s all they have?? They really are morons. If I was them rather than try and be cute, I would try and actually rate – a bold and new concept for them I know….

  10. I think the “See it First” slogan has become just like their ‘Still the one’ promos, it’s meaningless.

    How can you see the webbing coverage first on Nine when its live?

    BTW Nine I don’t see it first on your channel, for that I watch SkyNews or ABC24. As for the shows they get from the UK and other countries there are plenty of other ways to see it first and not wait months for them.

  12. speaking of 9 news there is another interesting behind the scenes video of the new bourke st studios in melbourne on you tube.

    youtube.com/watch?v=mYd_8quLagc&feature=channel_video_title

  19. @ Leon, and if it wasn’t for Two and a Half Men and The Big Bang Theory propping up both Nine and GO!, they would probably be in third place at the moment.

  21. @Russell, being first isn’t about being on air first — it’s about breaking stories and bringing viewers exclusive reports. That’s why you See It First on 9 News.

  23. Idiots…..not only is the Nine programming department a 100% failure, so is their advertising. Lack of creativity, ripping off 10’s ex tag- Meh wateva. Everything about Nine epitomises desperation.

  24. But how does that even make sense. When Ten very famously has local news at 5 to Nine’s news at 6. So how does one see it “First” on Nine at 6?

  25. If it wasn’t for that RealityTV crap Ch10 has nothing!, constantly relying on it’s digital channels to barely beat ABC on the night.

    Ch10 has big problems out there. …seriously!

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