ONE to relaunch with entertainment in May
ONE will relaunch on May 8th with more drama, factual and movies in HD but retain its premium sports as it chases males aged 25-54.
TEN has confirmed it will relaunch ONE in May with more entertainment.
The sports-channel will now include a mix of entertainment and sports aimed at males aged 25-54.
It will include a mix of premium sport plus additional drama, movies, and factual. Many will be in HD.
First run titles include Ricky Gervais’ An Idiot Abroad, Terriers, Lights Out, Breakout Kings, Everest.
It will also air Sons of Anarchy, new episodes of COPS, Airline, Long Way Round, plus shows that have already aired including Ice Road Truckers, Extreme Fishing with Robson Green
AFL, Moto GP and Formula One will remain on ONE.
The move follows the exit of sports boss David White and the failure of the channel to attract significant numbers on an on-going basis.
‘‘The bold, broad appeal of TEN along with the already proven performance of the distinctly youthful ELEVEN and now with the broader content offering for the male-skewed ONE positions us to capitalise on viewer and advertiser engagement,’’ chief programming officer David Mott said.
ONE has been trialling entertainment shows for many weeks and noticing an increase in its audience.
“We found that has already boosted our audience with a 27% share jump in those timeslots, so we know there is an appetite for this,” a TEN spokesperson told TV Tonight.
“Where we have things in full HD we will play them in full HD.”
Entertainment will air Monday – Fridays, with sport on weekends. ONE is aspiring to a 2.5% share with its new line-up.
TEN will also launch The Bolt Report, hosted by Andrew Bolt on May 8 on Sundays at 10am. Meet the Press will be move to 10.30am.
The announcements come on a day when TEN reported “unacceptable” half year results of
group earnings before interest, tax, depreciation and amortisation (EBITDA) before Non-Recurring Items was $106.0 million, down 9.8 per cent on the prior corresponding period.
Interim CEO, Lachlan Murdoch said: “The half year results are not acceptable and
immediate action is already underway to address them. Disappointingly for TEN’s 1300 employees and 22,500 shareholders, these results do not demonstrate TEN’s underlying strengths and potential.”
“TEN is at a crucial juncture in its history. Free-to-air television is an excellent business with strong growth prospects. However, TEN has been under-delivering and this must change.”
“Importantly, this change has already begun.”
This post updates.