Nine sings its praise for The Voice

Nine has issued a Press Release confirming its local adaptation of Dutch music format The Voice is going into production with Shine Australia and Talpa Productions (Netherlands).

The singing contest has been a hit in the US for NBC after partnering with Mark Burnett. It features a “blind audition” in which the judges cannot see a contestant singing, and has attracted big names judges including Christina Aguilera.

The four judges then go on to mentor the singers, as well as perform regularly in the show themselves.

Jeffrey Browne, Managing Director of Channel Nine, said: “We are very excited to bring this special television event to Australian audiences. The Voice will become must watch entertainment for the whole family.”

Mark Fennessy, CEO of Shine Australia said: “The Voice really is the next step in talent shows that’s got the world buzzing. It’s the real deal.. this show is all about the voice and not the looks”.

John de Mol, creator of the format and Executive Producer of The Voice said: “The Voice is all about real and amazing singing talent. Only the best of the best is good enough to enter our Blind Audition. In the early stage of the show, if more than one coach is interested in an artist, the power shifts and the artist will choose their own star coach. That makes it very exciting. You could say that ‘The Voice of…’ starts where ‘Idol‘ ends.”

Unlike Australian Idol and The X Factor, the show is not expected to hold ‘cattle-call’ style auditions but search for singers who already demonstrate a level of talent, much like Rock Star.

Nine has devoted a significant slice of its production budget to hiring big name judges, including international names.

Although it says the show will be seen “in the coming months”, TV Tonight understands it will be in 2012.

During the blind auditions, if a coach is impressed, he/she pushes a button to select the artist for his/her team of competitors. At this point, the coach’s chair will swivel so that he/she can face the artist he/she has selected. If more than one coach selects the artist, the power shifts to the artist who may choose which coach he/she wants to work with throughout the competition. An artist is eliminated when he/she is not chosen by one of our coaches who are superstar music talents themselves.

Once the teams are set, the battle is on. Coaches will mentor the artists and make them over, and ultimately will transform their superlative voices to allow the singers to become star vocalists. To help them decide who they want to advance, the coaches will pit two of their own team members against each other to sing the same song in front of a studio audience. Based on this, the coaches will pick who they want to continue developing and who should go home.

In the final performance phase of the competition, the top artists from each team will compete against each other during a live broadcast. The television audience, together with the coaches, will vote to select who will move on from each team and who will be eliminated. Artists perform live with their coaches and other famous singers.

At last, each coach will have their best artist left standing to compete in the finale. From these four, one will be named “The Voice of Australia”.

The Voice is modelled on Holland’s top-rated vocal talent discovery show, “The Voice of Holland.” The Voice US is hosted by Carson Daly, and features four musician coaches – Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton, who select and coach only the most talented vocalists.


  1. With all the tv stations after a show that will get people watching its not suprising that nine picked the Vioce after all its all great no matter wat the combenation of How and what happens its all good for the Australian music industry and gives artists with dreams of being somthing that are already to share with the rest of us that’s exciting as its about the journey not the destination

  2. What an exciting venture and experience to be had for Aussie vocal talent.

    My pick for Australian judges/mentors:

    Tina Arena
    Christina Anu
    Jimmy Barnes or Angry Anderson
    Keith Urban

    My International pick for judges/mentors

    Tina Turner or Annie Lennox
    Kenneth Brian “Babyface” Edmonds
    Gwen Stefani
    Natalie Maines(Dixie Chix, Lead vocalist) or Reba McEntire or Keith Urban

    Regardless, I’m looking forward to the season, best of luck to all competitors.

  3. I’m considering auditioning for this. It would an absolute dream come true if Delta Goodrem and Tina Arena were the mentors. The two Australian singers I’ve looked up to most in my life.

  4. I think they should have Ruby Rose and Dylan Lewis Hosting the show,

    for the judges:

    Daniel Johns: Rock
    Keith Urban: Country
    Bliss from Bliss n Eso: Hip Hop
    Pop I am still undecided.

    However If Brian Mcfadden, Guy Sabastian, Shannan Knowles are on it, I will not watch it, Noooo to Darryl Sommers, he was shocking on Dancing with the Stars.

  5. There is Plenty of amazing talent in Australia for all those doubters. It’s just that our amazing talented artists (who people would like to see as mentors) are based overseas or are too proud/smart to be involved in such a show. The ‘contracts’ alone would be very restricting, never mind the fact that the minutes they spend with anything show related are minutes taken away from their own projects. It would be great to get a variety. Some artists from US, UK and Australia. Australia has some of the best musicians in the world and I get sick of Aussies putting down Australian music. Australian music is of excellent quality and you’d all be surprised at how many Aussies are Massive overseas yet unheard of here in their own country – mostly due to a lack of support for Australian music. We are not a nation that deliver crappy Top 40 music – we are an nation that delivers quality indie and other original music. It’s brilliant. We need to support Australian music more to stop our artists going overseas. Australian music is one of our biggest money makers – particularly live music. I encourage every one to get out there and see Live gigs – and check out how Amazing our aussie talent really is!!

  6. There should be no Australia coaches, i dont really think we have enough strength and diversity in the list of overused australian musicians used in the usual cycles of shows like X Factor and Idol. Also in terms of rating success an American accent goes a long way in the eyes of the public. The winner’s revenue after the show will be greater if they have a bigger international musician behind them. I have registered to audition for the competition and im a tattooed, pierced, purple haired jazz and RnB singer, i dont think the usual Australian artists would know how to handle me musically or other harder-to-micro-market singers.

  7. Vanessa Amorosi? Are you people serious? Ohh I cringe at the thought! She is not a real international artist. The only way the show will be successful is if we have Big international A-list celebrities Like Christina Aguilera etc. But, we all know that’s not going to happen. It’ll be Z-list “stars” again I.e Natalie imbrulier who’s last album sd 800 copies in it’s first moth of sales, Kyle, Ronan Keating etc stars that are has beens. That is why none of these singing shows are successful and either are the contestants afterwards. To me to be successful is international success. Like beyoncé, gaga, Britney, Justin beiber etc. This will be another fail and the poor contestant will get their hopes up. Altiyan Childs? Casey Donovan? Natalie Gauci? Shannon knoll? Where are all of them now?….yeah that’s what I thought. I cringe at the thought of the judges Panel.

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