2.02m for NRL Grand Final

The 2011 NRL Grand Final stumped up with 2.02m viewers with half of them in Sydney and a win for Sunday night.

The Sea Eagles crushed the Warriors 24 to 10 at ANZ Stadium last night, with 1.02m viewers in Sydney, 524,000 in Brissy and 347,000 in Melbourne. Once again the entertainment showed the AFL how to put on a show, even if it was heavy with sponsors and NRL cheerleaders.

The numbers dipped slightly on 2010’s 2.09m and were well down on the 2.41m in 2009 when Melbourne Storm competed.

Spilling into primetime the match helped Nine to a huge networks share of 35.5% over Seven’s 26.4% and TEN’s 22.6% which now makes this a week to watch.

Due to the timeslot variations in different markets, direct comparisons are a little unfair. But Nine also scored well with Underbelly: Razor on 1.3m and 60 Minutes on 1.22m. Person Of Interest is sitting at 658,000.

Seven News was best for Seven on 1.29m, followed by Sunday Night (1.22m), and Wild Boys (986,000). A Bones repeat was overrun by first run dramas, with just 665,000 -fourth in its slot.

TEN’s Terra Nova premiered to 1.2m -a good figure given it was as double episode from 8:30pm. Junior Masterchef with the PM as guest was 1.05m, doubling its lead in from The Renovators (508,000). But its new-look TEN News at Five premiered to just 288,000, well below the audience that might have sampled it if it had followed the AFL Grand Final. When it isn’t against the NRL Grand Final we’ll get a better idea of how it compares with previous programming.

Grand Designs Revisited was 856,000 as the best for ABC1 followed by ABC News (736,000) and The #No.1 Ladies Detective Agency (725,000).

Best for SBS was Planet Egypt on 213,000.

The Bolt Report‘s total audience was 194,000 from 2 broadcasts. Insiders total audience was 242,000 from 3 broadcasts.

The Big Bang Theory topped multichannels on 245,00.

Nine won Sunday.

Week 41

36 Comments:

  1. Haha – thanks for the Bolt report update 🙂 I enjoyed Terra Nova too, hopefully that one stays. It was a little sappy in parts but hopefully it’s setting up something cool. And it was nice to see a local production, I recognised the Natural Bridge which is just up the road from me.

  2. Interesting to note that when Ray Warren was rabbiting on (no pun intended) about what countries were taking Nine’s apparently amazing feed, he made the point the New Zealand *wasn’t* taking their feed and had instead sent their own crew.

    Don’t have to invest much effort in wondering why they decided to do that

  3. @David Knox – can you please explain to some of your readers why the ratings for NZ are completely irrelevant? Some of your ‘readers’ clearly dont get it…

  4. @Doris

    Well seeing one of the teams is NZ based and they pay around $10 million a year to show NRL then the NZ ratings are important.

    Media experts say next time around NZ revenue for TV rights could be worth $20 million a year for the NRL

  5. @Craig: the NRL Grand Final started late yesterday because the curtain raiser, the Toyota Cup final between the NZ Warriors and North Queensland, went into extra time (the Warriors won with a field goal in the third minutes of extra time). This pushed back the pre-match entertainment and the GF.

  6. David do you know or can reveal what the Universe Estimates (UEs) figures are that OzTAM use.
    Would be an interesting exercise to apply these to the whole population (all 22 546.3M of us) not just metro.

    NRL beats AFL in population size…..sorry couldn’t resist……runs and puts on flame suit

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