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How many times can TEN play The Devil Wears Prada?

TEN / Friday nights / Here we go again.

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Seriously.

How many times can TEN play The Devil Wears Prada?

It’s just been scheduled for 9:30 on Friday night, in a slot that was still TBA.

But it means Go Girls won’t air this week, despite the third season beginning last week at 10:30pm.

TEN’s ratings on Friday last week were a shocker, but part of that was due to Rules of Engagement at 7:30pm. Given it’s numbers I do think moving House to Fridays makes sense, but not if it doesn’t have a decent lead-in and not if the schedule is spinning like a lazy susan around it. But I blogged on that last month. And back in 2008 .

TEN last played the Prada movie on July 31st, and will recycle it less than three months later. I guess there just weren’t enough Back to the Future sequels to go round.

I would have thought the much-needed drama points that Go Girls delivers would have helped it secure a slot. The NZ show passes as “local drama” if it is played in primetime on the primary channel. But not elsewhere.

Get ready for more About a Boy, Mean Girls, Love Actually and There’s Something About Mary?

78 Responses

  2. I’m expecting Mean Girls to pop up on Channel 7 sooner or later, i presume thats the new “home” of Universal movies these days (going by Gladiator, and The Bourne Identity and Bourne Supremacy being on 7 in recent months…. when they used to be Channel 10 mainstays).

    Eagerly awaiting the next Hugh Grant movie-athon!

  5. I have the DVD and do not even watch it that often….
    With all the movies ever made…..why do ‘they’ have to repeat any….or are they just reallly getting their moneys worth out of them….?!?

  8. I would of watched the repeat of Terra Nova as I missed it due to Stardust on Eleven. Although I would of watched the latter on the Saturday due to the 8.20pm Poirot start time. Why cause clashes? Why?

  12. I have a feeling the ratings system is flawed and there are much less people watching these movie repeats than the numbers say. I don’t remember the last time I watched an ad-ridden, possibly cut down/censored version of a movie I probably caught years ago at the cinemas, if not rented, downloaded or on Pay TV with no ads. You can only abuse viewers for so long before they find alternate means of entertainment. Time for a digital, revolutionary implementation of TV viewing tracking. Because if the numbers that are produced by by OzTAM, Neilsen are correct I don’t have too much faith in fellow viewers.

  13. “I guess there just weren’t enough Back to the Future sequels to go round.” lololololol

    Maybe next week they can play Kindergarten Cop again for us; “it’s not a tumour…”

  15. David – a serious question, what is the mindset behind networks regularly playing the same movies over and over again? Are these particular ones cheaper than others to play? Do they pay one fee and then play it repeatedly to get their money’s worth? Do they guarantee an audience? Are they the only ones they can get hold of? I’m genuinely interested as to the logic behind it. Thanks!

  17. Not to mention the fact some Metro cities have seen all remaining eps of ‘Monk’. When will they be shown in the regional markets? Surely SC10 could show these eps if Ch10 wants to kill off any enjoyment people might have for watching a movie.

    Couldn’t Ch10 broadcast already shown NBL games? That’d be Aussie content shown in prime time (before 10.30pm) rather than in the nonprime time the NBL is seen now.

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