Is this week the last ever Gruen?
ABC reveals its 2012 programming next week, although Wil Anderson isn’t attending due to a corporate gig booked.
But on his Facebook page, a fan asked Wil “Is the show being renewed by the ABC for 2012? Or is tomorrow’s episode of Gruen the final episode?”
Anderson replied, “We don’t make up our minds on new seasons until we finish the current one. I am sure everyone would like to do it again, but it will all depend on timing…”
This fits with the non-commital answer Anderson told TV Tonight at the top of the Gruen Planet season.
“I don’t mean to say it definitely won’t be happening. We just don’t look that far ahead. We’ll see how Planet goes and maybe in 8 weeks we’ll say ‘Well that was f***ing fun for 4 years, it was really good to be part of it.’ Or maybe we’ll go ‘Great we’ve just started this incredible journey where we have this whole new world we can explore in the same format,'” he said.
Russel Howcroft is attending the ABC launch which is cause for optimism.
So read into that what you Wil…
Fingers crossed the show returns as Gruen Planet with Transfer now a bit superfluous.
Here’s the synopsis for the season finale:
It’s that time of the year again where we say goodbye.. however before we do Wil Anderson, Russel Howcroft (Y&R Group) and Todd Sampson (Leo Burnett) are joined by Liquid Ideas PR Stuart Gregor (remember “Casual Russel”?) and a familiar Gruen family member, social commentator and author Jane Caro.
On The Renovators this week, we play a few holes with Brand Tiger Woods. Two years after the sex scandal that ruined his marriage, even after five major sponsors walked away, Tiger is still the highest paid sportsman in the world. And even though he isn’t winning, he’s just announced new deals with Rolex and sports nutrition company Fuse. His visit to Australia last week saw him attend Shane Warne’s new club opening at Crown. A smart PR move?
Religious ads are not that rare on TV anymore. The Mormons and Seventh Day Adventists run campaigns. And not long ago a bunch of Christian churches promoted Brand Jesus. But no-one’s tried to sell us Islam. Until now… On How Do You Sell, we take a look at the MyPeace Ads that have been on Australian screens these last few weeks, mainly during breakfast television. With research suggesting that Australians are more concerned about Islam than climate change and boat people, MyPeace, a group of second generation Aussie Muslims, is trying to change our perception.
On the last The Pitch for the season, our challenge revolves around Christmas, the holy day of consumerism, a time when rampant spending depletes the planet’s precious resources. On behalf of a very special client, we’ve asked our agencies for an ad that will convince Aussies to give Christmas the flick.
OBM Vs It’s The Thought That Counts.
Oh and before we leave, we can’t forget this year’s quest to find the Worst Product Of All Time. It’s been an arduous trek across the jagged peaks of human stupidity. 16 weeks after we began, the votes have been tallied and we can announce the winner of the Gruen Golden Steak Knives.
9pm Wednesday on ABC1.